Services Provided
Problem
Bursa Pharmacist Cooperative needed to strengthen the food supplement brand Dinamis. Competition in the rapidly growing sector had increased. To sustain product quality, Dinamis had to increase its pricing power and grow by providing brand expansion.
Solution
Research: First of all, with our subconscious consumer research model, Soulmate, we discovered the meaning and importance of food supplement use in the subconscious world. We uncovered the pain points of food supplements and nutrition. We analyzed the conversations about products and brands in the digital environment with social listening. With the ethnographic research we conducted in pharmacies, we observed the emotions of real experiences.
Strategy: At the end of all these, we have created a brand strategy that will provide the power to differentiate in the category for the brand, comply with the corporate culture and values, and dominate the subconscious of people. We turned Dinamis into a food supplement brand that repairs and improves “Body IQ”. The phrase “Give your body what it needs and it will do the rest” sums up the brand’s philosophy.
Communication: We made the BRAND HOUSE we created for Dinamis a brief for all third-party suppliers and the communication campaign.
Result
Dinamis brand continues its steady growth in the market.
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