How We Build Strong Brands: 7 Critical Steps Marketing may not be a science in its own right, but it draws on many scientific disciplines. That is why there are scientific, technical, and proven ways [...]
The reason I am writing this piece, first of all, is the corporate-identity design competitions that seem to be announced every single day — and my wish to draw attention to the strategically weak work [...]
Determining a brand name is becoming an increasingly difficult process, one that draws more and more on expertise.So what do you need to watch out for when determining a brand name? Finding the right brand [...]