Culture Doesn't Have to Conflict With Brand Strategy! Both the concepts of “culture” and “strategy” are not new. What is new is that these two concepts are used together. Because we have always heard that [...]
A brand consultant plays a critically important role in a company's growth. So what kind of service does a brand consultant provide, and how do they contribute to that growth?Who Is [...]
Brand consulting has not been a profession for very long, and there is still no clear perception of what it is or what benefit it offers. Brand Consulting Optimizes The most fundamental benefit of a [...]
Positioning theory is built on some very fundamental cognitive structures of human beings. When we want to set out a strategy for a brand, relativity offers us an easier way to segment and a stronger [...]
Goldfish Leading School --- Image by © David Aubrey/Corbis Hello. Lately we have had to put a lot of thought into leader-brand-strategy cases. There are big differences between the strategies of leader [...]