The current situation of your brand in the market is analyzed under 4 headings:
Costumer Analysis
Costumer Analysis
Determination of the expectations and needs of the potential target audience.
Competitor Analysis
Competitor Analysis
Analysis of the competitors’ strategies, products, and other features.
Market Analysis
Market Analysis
Analysis of the evolution and trends of the market and the parameters that trigger the market.
Internal Analysis
Internal Analysis
Analysis of the brand’s own features.
Outcomes
Two fundamental research and much more are carried out in the brand strategy.
Transformative Brand Function™ (TBF)
In our opinion, the most significant function of a brand is its power to convert emotions. TBF creates the formula for a strong context and a powerful emotion by exploring people’s pain point and their context. Additionally, it determines the brand archetypes that can make this happen.
Brand Code™: Brand Constitution
Brand Constitution guides the brand on its long-term road map.
Brand Code includes these:
Basic insight
TBF (Transformative Brand Function)
Convincing supporting arguments (Reason to believe)
