A User’s Guide to Fear Marketing
goodjob2024-06-06T15:00:21+03:00The cases we file under "fear marketing" rarely run on fear. A practical guide to the four emotions brands actually use — fear, anxiety, disgust and shame — and how each one works.
June 2024
November 2023
The Advantages and Disadvantages of Brand Extension
goodjob2023-11-09T09:25:21+03:00Brand extension can unlock new audiences, cost efficiency and stronger trust — but more than half of extensions fail. A clear look at both the advantages and the disadvantages.
October 2023
8 Effective Methods for Brand Extension
goodjob2026-08-06T23:14:18+03:00Eight brand-core-driven ways to extend a brand — from diversifying content and changing form to owning a benefit, a purpose or a lifestyle — with global examples of what works and what doesn't.
April 2022
Brand Consulting Companies and Transformation of the Industry
goodjob2022-04-15T12:21:10+03:00“Today, a brand consultancy company is expected to be a prophet, question like a scientist, and analyze risks like a business person.” Brand consulting companies are transforming. It is an understatement to say that anything [...]
January 2022
Culture Doesn’t Have to Conflict With Brand Strategy
goodjob2022-01-09T20:16:52+03:00Culture Doesn't Have to Conflict With Brand Strategy! Both the concepts of “culture” and “strategy” are not new. What is new is that these two concepts are used together. Because we have always heard that [...]
January 2021
How Does a Brand Consultant Contribute to Company Growth?
goodjob2026-08-07T00:03:02+03:00A brand consultant plays a critically important role in a company's growth. So what kind of service does a brand consultant provide, and how do they contribute to that growth?Who Is [...]
December 2020
Frequently Asked Questions About Brand Consulting and Brand Naming
goodjob2026-08-07T13:55:53+03:00Below we share the questions we most often encounter about brand consulting and brand naming, along with our answers. What Stages Are Needed to Create a Brand? First, we need to understand this principle: brands [...]
March 2019
What Does Brand Consulting Add to Your Brand?
goodjob2026-08-07T13:55:51+03:00Brand consulting has not been a profession for very long, and there is still no clear perception of what it is or what benefit it offers. Brand Consulting Optimizes The most fundamental benefit of a [...]
October 2012
Fashion and Brand
goodjob2026-08-07T13:56:06+03:00The relationship between fashion and brand is at the same time a struggle… Fashion and brand are two separate concepts that support each other yet work by opposing parameters. Let's start with the concept of [...]