Services Provided
Problem
Okyanus Kolejleri has had recognition-based communication so far. The brand consists of an ambitious and large structure in education. Its founder is a good educator. However, people did not have such a perception. The brand didn’t have a brand and communication strategy that will differentiate itself from its competitors.
Solution
Firstly, we discovered the meaning parents attribute to their kids, school, and education with our soulmate research model. We discovered incredibly significant findings thanks to the sessions that lasted more than 700 hours in total. Apart from that, We had in-depth interviews with company employees, teachers, and sales representatives.
Result
As a result, we discovered that parents saw their children not as a gem, but as a talent. The important thing for parents was to discover the unique talent in the child and turn it into a successful future. We reshaped the brand strategy with the findings we obtained. We created the “Turns Talent into Success” motto. We determined all the elements of the brand’s identity: brand identity, tone of voice, and values. We found a capable agency for the brand and gave campaign briefs to the agency. The result was extraordinary. An anthem was composed for the brand.
The strategy and campaign were adopted by all the employees. The brand achieved an increase of almost 100% in the registration / form rate compared to the previous year.
