Brand names shape a brand's present and its future. With millions of brand names being created around the world every day, we put the process of how they are made under the microscope.The Brand-Name Creation [...]
Below we share the questions we most often encounter about brand consulting and brand naming, along with our answers. What Stages Are Needed to Create a Brand? First, we need to understand this principle: brands [...]
Alongside the facts, plenty of myths get repeated about how to create a brand name. To lay out our own approach to the subject, we wanted to make room for these superstitions. There are many [...]
The brand naming process should follow these ideal steps. Whether you are deciding on a brand name or a company name, every stage of this process must be handled with care. 1. Strategic Work: You [...]
Brand name and length In many articles written about brand naming there is a mistaken piece of guidance along the lines of "a brand name should be short." Why should a brand name be short? [...]
A brand name should be described not as "good" or "bad," but as "right" or "wrong." Because a brand name is a company's most important item of investment, and it is very important that this [...]
Determining a brand name is becoming an increasingly difficult process, one that draws more and more on expertise.So what do you need to watch out for when determining a brand name? Finding the right brand [...]