Services Provided
Problem
The Combi boiler market was a challenging market. It included many strong local and foreign brands. On top of that, it didn’t seem easy to separate the products. Because the industry did not offer much other than “productivity”. The customers, on the other hand, tended to choose the brands they knew for a product they would buy once in a lifetime.
Solution
We interviewed decision-makers women and men who have purchased combi boilers in the last year with our soulmate research model. We learned what those people feel about combi boilers in these interviews.
Apart from that, we analyzed the sales channels and their structures with our ethnographic research. We investigated market data in our desk work. We investigated our competitors as a combi boiler brand and significant gaps in the market. For example, we indicated that the brand should be “Orange” in the logo design brief. This was appropriate with our “Some like it hot” strategy, and other rival brands didn’t embrace the orange color.
Result
In the end, we discovered that people didn’t have very positive feelings towards the combi boiler. Some of them were disturbed by its appearance, by the fact that the pipes were gushing from its right and left. Some of them were completely afraid of it. The productivity issue handled by the sector was not something that any brand could own. The customers claimed that they provided the productivity themselves and that it was caused by external factors.
The Warmhaus combi boiler brand was built according to these insights. In the end, it took its place among the top five brands in the market in a short time and continues to grow rapidly. When our design suggestions were combined with the skillful hands of R&D, IF Design, Red Dot Design, and German Design Awards were received one after the other. As a taboo-breaking combi boiler brand, Warmhaus won the admiration of the people.
