As uncertainty erodes people's sense of self-worth, brands can't be saviors — but they can be guides, offering meaningful, empathetic communication that helps people feel they are not alone.
What Do We Do in People's Subconscious? I ask myself the question in the title from time to time. The reason for this is that in addition to the information that will be very useful [...]
At Goodjob Human Insight & Brand Strategy, in a study we carried out in July 2020 — moderated by our clinical psychologists, our subconscious specialists, and our insight specialists — we set out to examine [...]
Three Types of Human Behavior in the Face of the Coronavirus As people come to believe they can bring death and life under control, they begin to take on the responsibility for everything happening around [...]