Experience Design Services

A Restaurant is more than just a brand name, visual identity, or brand strategy. It is a physical experience point that revolves around the experience it offers. No brand strategy can be sustainable and successful without putting the experience at the forefront.

Goodjob combines brand strategy with physical experience. This is achieved through a three-step methodology.

Experience Design Process

Analysis of the Current Experience: This is the process of analyzing the existing experience or, if it hasn’t been designed yet, examining a comparable experience using methods such as participant observation, mystery shopping, and in-depth interviews. The current experience is approached based on the customer journey and the touchpoints along that journey. Additionally, a literature review is conducted to explore the psychological, sociological, and cultural aspects of the experience. Data related to the current experience is recorded to serve as a foundation.

Brand Strategy and Experience Development: Based on the existing or newly developed brand strategy, areas where the experience can be enhanced are identified.

Briefing and Control: Briefs regarding the experience development are shared with relevant individuals and organizations (menu consultants, architecture firms, advertising agencies, etc.). The developed experience is evaluated in terms of business outcomes, and its effectiveness is monitored.

Every brand has a digital experience that complements the physical experience or can even constitute the entirety of the experience on its own. In fact, this digital experience can continue even after the brand’s purchase or preference process. For example, a car owner can use a dedicated mobile application or follow the brand’s social media.

Digital experience is not just about interface design, usability, or the number of clicks. It has significant impacts on the establishment and longevity of brand strategy, thus affecting brand performance. Goodjob provides consultancy in the digital experience design process in three stages.

Digital Experience Design Process

Analysis of the Current Experience: Existing user behavior data is analyzed. Behavioral data based on the customer journey and touchpoints are grounded by our psychology team.

Digital Experience Development: Areas of the current customer journey that need improvement or enhancement are identified. Decisions on what can be done to enhance this experience are made within the framework of brand strategy and business objectives.

Briefing and Control: Relevant briefs are created, and post-conversion data is monitored and evaluated.

Customers and brands experience the most intense emotions and therefore create the most memorable memories during moments of crisis. Many brands hope that things will go smoothly and base their entire experience on that assumption. Managing customer complaints is always on the agenda as an issue that needs to be addressed. However, what really matters is designing and taking control of the customer’s experience during a crisis.

Goodjob designs the crisis experience in three stages.

Crisis Experience Design

Risk Analysis: Considering the existing customer experience journey, potential crisis moments are identified. Rather than focusing on the causes of these crisis moments, the reality of the moment itself and the situation the person is in are explored.

Crisis Scenarios: Scenario alternatives are developed for the period from the crisis moment to the crisis resolution.

Reaction Design: The reactions that the organization and its representatives will provide to navigate through the crisis and achieve resolution are determined.