Soulmate ™ is a model specific to Goodjob, developed by a team of subconscious research methods experts, psychologists, anthropologists and strategists.
The Soulmate ™ research model is particularly effective in areas with complex and long decision-making processes and in exploring what is within the subject/context.
Soulmate focuses on three fundamental things:

Emotions

Emotions

It reveals the main emotions of people about the subject or brand. By this means it ensures to rule their world of emotions.

Values

Values

It reveals collective values By this means it ensures to embrace the same values and avoid contacting with opposite values.

Memories

Memories

It reveals effective memories. In this way, it creates the opportunity to use these memories as a tool in communication and to present them to people like a mirror. At the same time, memories present important facts with the intense emotions and values they contain.

Method

Methods existing in cognitive therapy and developed according to the purpose are used. Sessions are carried out by expert psychologists. It eases the conscious and releases the emotions to reach the subconscious.

Outcomes

  • Pain points and these pain relief tools of the brand

  • Pleasure points and their transformation into a brand value proposition

  • Collective (social) values ​​and judgments regarding the subject/brand/product

  • The emotions that are awoken in the person by the subject/brand/product

  • The genuine value and function people attribute to the category

  • The perception of the people regarding the brand and their subconscious reasons

Soulmate™ Cases