B2B ethnography is aimed at two principal target audiences. The first is B2B users of the product or service, and the other is the people who mediate the product or service (retailer, department, etc.).

Discoveries

  • The utmost pain points of the user/mediator
  • The components motivating the user/mediator for the business
  • The working atmosphere of the person
  • Areas of products or services open for improvement
  • Strong underlying emotions (fears, worries, joys, desires) related to the product line
  • Perceptions of the brand
  • Perceptions of the competitors

B2B Ethnography: Ethnosphere B2B Cases

Warmhaus2023-08-14T12:33:56+03:00
Warmhaus brand consultancy
Talya Herbal2023-08-14T12:53:45+03:00
Talya Herbal product design consultancy