We direct the communication strategy as a result of analyzing the research results and many other data.

Scope of Service

Costumer Analysis

Costumer Analysis

Determination of the fundamental insight regarding the potential target audience.

Competitor Analysis

Competitor Analysis

Analysis of the competitors’ communication strategies, advertisements, and other communication activities.

Media Analysis

Media Analysis

Analysis of the media where the communication campaign will be published.

Internal Analysis

Internal Analysis

Analysis of the distinctive features and the messaging hierarchy of the brand or product.

Outcomes

We give briefs to the agency and corporate media and ensure that the resulting works are completed in the most accurate way.
  • Agency selection / Pitch management
  • Detection of insight to be formed as a basis on communication
  • Detection of the fundamental value proposition
  • The tone and style of the communication
  • Prohibitions and pitfalls
  • Media mix and media selection
  • Budget optimization
  • Communication brief
  • Determination of the appropriate option for the strategy among the alternatives

Communication Strategy Cases