Brand Architecture - Goodjob Marka Danışmanlığı

Costumer Analysis

Determination of the expectations and needs of the potential target audiences in all areas of activity.

Analysis of competitors’ strategies, products, and other characteristics for each of the brands.

Analysis of the evolution, trends, and trigger parameters of the market in all areas of activity.

Analysis of the brand’s own features.

Determination of the positions of the brands concerning each other and their place in the market if they are operating in the same area
Determination of activity and product areas
Creation of strategies to solve the segregation problem of the brands, if there is one
Determination of the segregation and affinity points of brands
Determination of the road map to be followed in brand extension
Determination of the path to be followed in the brand family for new brands
Determination of the hierarchy and usage guidelines within the brands

Hasçelikgoodjob2023-08-14T13:12:30+03:00

DOF Roboticsgoodjob2023-08-14T13:17:49+03:00

Talya Herbalgoodjob2023-08-14T12:53:45+03:00