Services Provided

Problem

As a software and hardware brand operating in the field of energy distribution and management, Endoks was competing with a lot of different global and domestic brands in various markets. It created different brands due to its fields of activity and had difficulty managing them. The brands Endoks, serving in the field of Energy Distribution, Inavitas, serving in the field of Energy management, and T4E, rendering this service in Australia were available.

Solution

First of all, we conducted a holistic analysis of the market. We identified the customer expectations and customer profiles in each field. By examining the competitors, we determined what kind of a value proposition they presented, and with which brand structure they presented it. Our suggestion was to minimize these brands. And that one brand should have been Inavitas operating in the most innovative field. Brand strategies were studied for Inavitas brand and Endoks organization that “endorse it” T4E brand was terminated. All transformation of the brand has been carried out.

Result

In the end, the identities of the Inavitas brand and Endoks were designed as a family. The brand was transferred to a technology brand that competes globally.

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