Services Provided

Problem

Anavarza Bal is a 25-year-old honey brand established in Adana’s Kozan county. The brand completed its market penetration in the past 10 years. However, the brand needed to uprise its product pricing power and be a more known brand among consumers. On the other hand, the brand never advertised a TV commercial.

Solution

We thoroughly analyzed the honey market for the brand, conducted front-of-the-shelf research, and got to the bottom of the true honey-buying feelings of consumers. By this means, we transparently determined the brand’s purpose for existing. In the end, we gave the necessary briefs to the KAF advertising agency, and an impressive and powerful communication campaign that is in line with the strategy emerged. As the only honey brand in the market that embraces taste, we achieved a significant impact in a short time with assertive expressions such as “Being honey is not enough.” and “Every honey is sweet, you will be delicious.”

Result

A Brand Code was created for the brand, the tone of the brand was determined, and a creative brief was prepared. A multi-directional, creative campaign was prepared. The brand entered national retail channels, embraced, and strengthened its position as the second-largest honey brand in the market. Goodjob still carries out the consultancy of the brand.

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