A brand consultant plays a critically important role in a company's growth. So what kind of service does a brand consultant provide, and how do they contribute to that growth?Who Is [...]
Brand names shape a brand's present and its future. With millions of brand names being created around the world every day, we put the process of how they are made under the microscope.The Brand-Name Creation [...]
Below we share the questions we most often encounter about brand consulting and brand naming, along with our answers. What Stages Are Needed to Create a Brand? First, we need to understand this principle: brands [...]
At Goodjob Human Insight & Brand Strategy, in a study we carried out in July 2020 — moderated by our clinical psychologists, our subconscious specialists, and our insight specialists — we set out to examine [...]
Three Types of Human Behavior in the Face of the Coronavirus As people come to believe they can bring death and life under control, they begin to take on the responsibility for everything happening around [...]
Brand consulting has not been a profession for very long, and there is still no clear perception of what it is or what benefit it offers. Brand Consulting Optimizes The most fundamental benefit of a [...]
The reason I am writing this piece, first of all, is the corporate-identity design competitions that seem to be announced every single day — and my wish to draw attention to the strategically weak work [...]
Alongside the facts, plenty of myths get repeated about how to create a brand name. To lay out our own approach to the subject, we wanted to make room for these superstitions. There are many [...]
The brand naming process should follow these ideal steps. Whether you are deciding on a brand name or a company name, every stage of this process must be handled with care. 1. Strategic Work: You [...]
Brand scent, just like a logo, is a brand element that must be professionally designed. You know how it is: people don't easily change their perfume. On one hand they love that scent, and on [...]