Services Provided

Problem

MEBAK has been producing perfect spare parts from aluminum material for the main industrial manufacturers Since 1979. The brand is the supplier of Turkey’s and the world’s largest white goods manufacturers. However, the material-oriented perception of the brand created a barrier to its expansion into the industry outside of its current market. There was a need for the brand to be built on a value rather than material-oriented and update its visual world. Mebak’s brand strategy and brand identity emerged in line with these necessities.

Solution

A one-year project plan was prepared for MEBAK. Ethnographic research, competition analysis were conducted, and a brand simulator workshop was held within the project. The findings were analyzed by the Goodjob strategy team. The essence and values of the brand were determined. The new brand essence’s actualization process was planned, and its visual world was redesigned. The brand defined a new business model to adapt the new strategy to business processes, and processes were improved.

Result

The brand had a business culture that sustains the values it represents. The new strategy came to life both inside and outside the company in a short time. MEBAK is one of the important spare parts manufacturers of many challenging projects today. It has achieved success in a wide range of areas, from the renewable energy sector to the electronics sector.

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