The Mirror ™ research model speaks its language to access the primitive and emotional brain. It uses the action and visual world that reach the primitive and emotional brain to access the subconscious.
Mirror ™ research model yields very effective results, especially in categories with immediate purchases.

Method

Mirror ™ bases on two things.

Psychodrama

Psychodrama

The feelings and thoughts of people are not asked directly. They are converted into action.

Art Therapy

Art Therapy

Art is used as a tool. Many artistic actions such as illustration, photography, collage, architecture play an active role in traveling to the inner world of the person.
The whole process is carried out by expert psychologists trained in psychodrama. It can be carried out both individually and as a group.

Outcomes

  • Pain points and these pain relief tools of the brand
  • Pleasure points and their transformation into a brand value proposition
  • Collective (social) values ​​and judgments regarding the subject/brand/product
  • The emotions that are awoken in the person by the subject/brand/product
  • The genuine value and function people attribute to the category
  • The perception of the people regarding the brand and their subconscious reasons

Mirror™ Cases

Papia2023-08-14T21:46:41+03:00
Gratis2023-08-14T13:24:31+03:00
Warmhaus2023-08-14T12:33:56+03:00
Warmhaus brand consultancy