Corporate culture forms the basis of employer branding researches. Corporate culture also plays a determinant role in building a strong brand strategy or determining the growth areas of the brand.
We analyze the internal structure of the corporate with our in-depth interviews and workshop models.

Discoveries

  • Signature story of the institution
  • The values the institution has and should have
  • How the institution makes its employees/stakeholders feel
  • The institution employees’ perception of competitors and their own brands

Intra-unit Ethnography: Selfosphere Cases

Girsan2023-08-14T14:34:34+03:00