Brand management is a long-range (12-18-24 month) service model. In many cases, the brand management service is preferred during the development stage of the created brand. For this reason, it steps in after the services such as goodstart or goodaudit.

For who?

It works as the marketing department of the brand itself or as a part of the marketing department for those who want to support the marketing team to leave all marketing activities to the expert or progress more firmly in certain activities.

Scope of Service

  • Planning, budgeting, and brand management of all marketing activities for the brand to maintain its strategy consistently
  • Finding the right business partner in design activities carried out with agencies, giving briefs, and consulting for the suitability of the emerging works to the brand
  • Discovering a suitable research model in situations requiring research, finding a business partner, giving briefs, and interpreting the results
  • Evaluating all kinds of third-party offers (media buying, sponsorship, etc.) and expressing an expert opinion
  • Tracking the marketing activities of competitors
  • Following the developments in the market and directing marketing activities within this framework
  • Developing ideas about new products or services, evaluating the emerging ideas
  • Managing retailer and channel relationships, maintaining commercial marketing activities (retailer promotions, awards, etc.)
  • Making annual marketing and activity plans and maintaining activities according to brand management principles
  • Evaluating the efficiency of the activities carried out periodically and revising them
  • Developing activities and projects to increase sales

Brand Management Cases

Uğur Cooling Solutions2023-08-14T12:50:28+03:00
Dinamis2023-08-14T12:01:11+03:00
EMPERA2023-08-14T21:41:31+03:00
DOF Robotics2023-08-14T13:17:49+03:00