The process of creating a brand name doesn’t start with trying to create a name. It starts with conceptual studies and researches on the brand name to be created.

A correct name is a brand’s most valuable asset. Brand name creation requires expertise in today’s world where finding a registrable brand name is increasingly difficult. Goodjob knows what a good brand name should have with its expertise in brand strategy and creates the right name for your brand.

The framework of the brand naming strategy is drawn according to the brand strategy, the names of the competitors, the areas where the brand name will be applied, and the customer group.

Scope of Service

The naming process suitable for the brand is carried out in 10 stages.

  • Getting a brief: Information on the details of the brand name creation request is received.

  • Strategy: The philosophy and brand difference that will form the basis of the concepts on which the brand name will be based is examined.

  • Competitor Analysis: Competitor brand names and sector jargon are examined.

  • Semantic Research: Whether the name of the brand will be meaningful and in which language it will be meaningful is decided.

  • Morphologic Research: The lines of the brand are drawn in the form. It is determined ideally how many letters or syllables there will be.

  • Conceptual Research: The fundamental concepts and orientations on which the brand name will be based are determined.

  • Creating a Brand Name: Brand name research is done. On each round, approximately 20 names are presented, and the brand name creation process continues until the name is approved.

  • Registration Control: Checks are made for the markets where it will be registered.

  • Detailed Control: Social media account accordance and search engine researches are made.

  • Registration Process: Application for registration is made through the patent office.

Some Model/Product Names We Created

  • GRİON
  • HAVADAR
  • RESİTAL
  • PASTORAL
  • IMPERIUM GO

  • RITMICA

  • NEVA MENTOL
  • NEVA YAKAMOZ
  • NEVA BİTTER
  • NEVA MENTOL
  • NEVA GRİZAY

  • ENERWA
  • VİWA
  • EWA
Some Technology and Feature Names We Created

  • SELFSTAND (ARÇELİK VACUUM CLEANER, THE FEATURE TO BE UPRIGHT ON ITS OWN)
  • ACTIFLEX (ARÇELİK VACUUM CLEANER, FOLDABLE PIPE FEATURE)
  • STEAMSENSE (ARÇELİK IRON, THE FEATURE OF OPERATING WHEN MOVED)
  • SATINGLIDE (ARÇELİK IRON, BASE TECHNOLOGY)
  • CALCGUARD (ARÇELİK IRON, ANTI-LIMESCALE FEATURE)
  • IDEAL (ARÇELİK IRON, THE FEATURE OF DETERMINING THE IDEAL IRONING MODE)

Naming Cases

Eclit2023-08-14T13:21:31+03:00
Palize Breakfast and Delicatessen2023-08-14T21:31:44+03:00
Girsan2023-08-14T14:34:34+03:00
Teknosa Preo2023-08-14T13:18:47+03:00
OtherWayAround2023-08-14T13:05:05+03:00
Hasçelik2023-08-14T13:12:30+03:00
Warmhaus2023-08-14T12:33:56+03:00
Warmhaus brand consultancy