Services Provided
Problem
Sinpaş wanted to steer the communication strategy of the Queen Bomonti project, which was implemented in Bomonti and is about to be completed. It was unsure of the luxury-themed “Highlife” and “Queen” figures currently executed. They wanted to know what his customers wanted.
Solution
We went to the subconscious minds of the customers and people far from the residence to understand their perception of a residence with our soulmate research model. We determined the pain and pleasure points of people regarding a residence. We learned about the effects of their memories, dreams, and life expectations on their residence preferences.
Result
As a result, we discovered that people do not see the residence as other luxury consumer goods. There had been many negative connotations. When the residence appeared as a building, it evoked negative feelings in them. However, showing the outside from the inside was destroying this perception. When the luxury issue was scrutinized a lot, the perception of “vulgarity was created. As a result, the communication campaign and many other elements of communication were designed according to the results of this research.
After Goodjob’s studies, we gave a new direction to our communication activities. As a result, with the right messages, we made the visit and sales we made throughout the previous year in 6 months. We have used the research outputs everywhere.
Alp Kanat Yıldan – Sales Project Manager
