Services Provided

Problem

The roots of Jumbo Kunefe were laid down in Gaziantep, and the brand opened its first branch in İzmit. The brand had the intention of transforming its success in İzmit into a national brand. First of all, there was a need to validate this business idea and a brand strategy that would support the growth strategy of the brand.

Solution

Goodjob Jumbo Kunefe brand team examined the category deeply with ethnographic research methods. The segment that will enable the brand to grow was determined and the expectations of this segment were analyzed deeply. A discriminative strategy was determined for the brand. The new strategy is applied from the visual identity to the architectural structure of the brand.

Result

The duplicable new identity that offers a consumer experience turned into an indispensable experience area for the target segment. The brand reached 20 branches in a short time, with the new strategy created to the finest detail in every aspect. It received several investment offers from abroad and domestically. During the implementation of the strategy, Goodjob structured the marketing organization of the brand with the brand management consultancy service and provided consultancy to the marketing process.

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