Services Provided
Problem
Turkven bought the Pukta and Clonera technology companies and wanted to merge these companies under one roof. In addition to the brand strategy, how the brand would be named after this merger had to be resolved. Moreover, this process had to be concluded very quickly.
Solution
556 / 5,000
Translation results
Translation result
One-on-one in-depth interviews were held with the senior executives of both companies. A well-attended workshop was held to discuss the definitions of the target audience, how the expectations and needs of these audiences differ, and how this will be met with this new brand. Goodjob has created two different brand strategy alternatives. The brand naming strategy was determined and the name work was carried out. After the name work, the visual identity was designed. In addition to all these, a communication strategy roadmap was prepared for the brand.
556 / 5,000
Translation result
One-on-one in-depth interviews were held with the senior executives of both companies. A well-attended workshop was held to discuss the definitions of the target audience, how the expectations and needs of these audiences differ, and how this will be met with this new brand. Goodjob has created two different brand strategy alternatives. The brand naming strategy was determined and the name work was carried out. After the name work, the visual identity was designed. In addition to all these, a communication strategy roadmap was prepared for the brand.
