Our Manifest

Strong brands only exist with the power of profoundness.
It is necessary to see what others can not to make its own authentic way as a strong brand. More importantly, it is necessary to have systems and cultures that can see it.
We are a company advanced and constantly developing in “Human Insight” with our models that have the power to descend into the subconscious of people and decipher their cultural codes down to the last detail. With TBF™ (Transformative Brand Function) strategy model created by us, we give brands the power to transform emotions.
Our staff with cognitive flexibility offers many disciplines to the service of brands as result-oriented.
All of these come to one conclusion: SUCCESS.

Us

With Its proficiency in “Understanding and Discovering Insight,” Goodjob detects the crux and the need of the problem. After then, Goodjob uses the findings It obtains to create strong brands. With Its expertise in brand strategy, Goodjob conducts researches that will serve this strategy.
Goodjob doesn’t prepare unreadable research reports that repeat what you already know and will stay in your archive and develop strategies that only look good on paper. It doesn’t recommend an unapplicable strategy that won’t match up with the realities of the brand. It doesn’t try to separate the brand from its values. It allows the brand to discover its own strength and to use its difference to strengthen it.

Well, where does the power of our profoundness come from?

  • Our research methods deep enough to descend into the subconscious.
  • Our project management structure where research, strategy, and creative processes are carried out together
  • Our multi-disciplinary team

Goodjob is established by Anthropologist and Brand Consultant Serhan OK in 2011.

Our Team

Serhan Ok
Brand Consultant Co-founder
Miray Kapan Yurttakalın
Insight and Brand Consultant / Psychologist
Özgecan Üstgül
Brand Consultant / Partner
Bute Akpunarlı
Brand Consultant / Partner
Ardan Ergüven
Creative Director
Hazal Yumukoğlu
Brand Name Designer
Gülcan Arpacıoğlu
Specialist of Subconscious Techniques
Lebriz Canpoyraz
Expert Psychologist
Seda Erduran
Expert Psychologist
Elif Sabancı
Expert Psychologist

Our Values

  • Sustainable Success

    The pursuit of excellence opposes dysfunctional data. Our focus lies in the outcome, for it holds significance. We operate under the belief that every endeavor we undertake adds to the triumph of the brand.

  • Effective Profoundness

    Excellence is the adversary of mediocrity. We recognize that the key factor distinguishing the average from the exceptional is depth, and we build our services upon this principle. Whatever we undertake, we do so with profoundness.

  • Multi-disciplinary

    Our stance doesn’t align with singular perspective analysis. Our multi-disciplinary team, with cognitive flexibility, brings together various scientific substructures. Individuals from diverse disciplines collaborate in project teams.

  • Everlasting Curiosity

    We disapprove of insularity. We strive to maintain an active and functional curiosity in every project. Our models and culture foster curiosity, which in turn strengthens the generation of new questions, leading to new achievements.

  • Functional Creativity

    We stand against arbitrary. By integrating our robust analytical capabilities with our creative expertise, we do not only offer brands valuable insights but also provide guidance throughout the process.