Services Provided
Problem
B-good was a strong brand in the pharmacy channel operating with products in the medical field. The company wanted to expand into different areas by using this brand power. However, these new areas were the field of cosmetics, where the purchasing decision was made much more emotionally and unconsciously. Insights into this area needed to be discovered.
Solution
In-depth subliminal research based on the Soulmate research model was conducted with the target audience groups of the brand. People’s feelings about cosmetic products, and the place and importance of these products in their lives were analyzed. On the other hand, the elements of the brand (packaging, logo, etc.) were examined and the degree of overlap with people’s needs was revealed.
Result
As a result, the B-good care brand emerged as a sub-brand of B-good. Both the product portfolio, the brand’s communication strategy, and the advertising brief were created within the framework of this research.
