Services Provided

Problem

TALYA Herbal is a manufacturer of herbal oils and food supplements, which has been in service since 2003. The brand’s penetration in the traditional market was high, but it needed to be preferred more by national chain markets and pharmacies in big cities.

Solution

Goodjob conducting ethnographic research in 7 provinces where the brand operates. It conducted corporate culture research, analyzed the competition, and reviewed the benchmarks around the world. The research was analyzed by brand strategists, and a unique brand idea that embraces a life philosophy was developed for Talya.

Result

The idea was put into practice in all of the touchpoints of the brand. Brand architecture and portfolio strategies were determined. The brand takes its place in all of the national chain markets today. It is one of the important brands exporting to America in its field. Next is to achieve more success in global markets.

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