People are not only the bearer of brands, the foundation of their culture and values but also a brand that must be managed on their own. Especially senior managers, entrepreneurs, and those who are working in professions where individual talents and competencies are at the forefront should manage their own brands.
Person & Brand Strategy work is carried out with a working model and a team specific to Goodjob. Goodjob first analyzes the person with Its ability to understand people and then presents the most suitable person & brand strategy for them.
The project is carried out with a team consisting of clinical psychologists, brand strategists, analysts, and fashion stylists.
Scope of Service
Person Analysis
Person Analysis
Our clinical psychologists analyze a person’s character, culture, fears, dreams, and many other unique characteristics. For this, in-depth sessions are held with the brand candidate about their past and future dreams.
Perception Analysis
Perception Analysis
In-depth interviews are made with the immediate surroundings of the person to understand how they are perceived by the people around them.
Professional Reality
Professional Reality
The requirements of the profession are analyzed with a literature review and various research tools.
Competition Analysis
Competition Analysis
People whom the person sees as a rival and people whom other people compare the person to are analyzed.
Brand Assets Analysis
Brand Assets Analysis
The platform and tools in which the person currently manages their own brand of person are analyzed.
