We have had very bad days, we continue to live and we will continue to do so for a while. Whether the people around us are directly affected by the earthquake or not, they are [...]
“Today, a brand consultancy company is expected to be a prophet, question like a scientist, and analyze risks like a business person.” Brand consulting companies are transforming. It is an understatement to say that anything [...]
Culture Doesn't Have to Conflict With Brand Strategy! Both the concepts of “culture” and “strategy” are not new. What is new is that these two concepts are used together. Because we have always heard that [...]
What Do We Do in People's Subconscious? I ask myself the question in the title from time to time. The reason for this is that in addition to the information that will be very useful [...]