{"id":1838,"date":"2020-10-26T19:36:31","date_gmt":"2020-10-26T19:36:31","guid":{"rendered":"https:\/\/goodjob.com.tr\/services\/insight-and-research\/ethnographic-research\/b2b-ethnography-ethnosphere-b2b\/"},"modified":"2021-05-10T16:10:25","modified_gmt":"2021-05-10T16:10:25","slug":"b2b-ethnography-ethnosphere-b2b","status":"publish","type":"page","link":"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/ethnographic-research\/b2b-ethnography-ethnosphere-b2b\/","title":{"rendered":"B2B Ethnography: Ethnosphere B2B"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-six\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">B2B ethnography is aimed at two principal target audiences. The first is B2B users of the product or service, and the other is the people who mediate the product or service (retailer, department, etc.).<\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(0,0,0,0.85);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:50px;--awb-spacing-left-large:12.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Discoveries<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:#d60b51;--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default fusion-checklist-divider type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-plus fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"color: #ffffff\">The utmost pain points of the user\/mediator<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-plus fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"color: #ffffff\">The components motivating the user\/mediator for the business<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-plus fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"color: #ffffff\">The working atmosphere of the person<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-plus fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"color: #ffffff\">Areas of products or services open for improvement<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-plus fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"color: #ffffff\">Strong underlying emotions (fears, worries, joys, desires) related to the product line<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-plus fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"color: #ffffff\">Perceptions of the brand<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-plus fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"color: #ffffff\">Perceptions of the competitors<\/span><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">B2B Ethnography: Ethnosphere B2B Cases<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-carousel fusion-portfolio-paging-pagination recent-works-carousel portfolio-carousel picture-size-auto\" data-id=\"-rw-1\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel\" style=\"--awb-columns:3;\" data-autoplay=\"no\" data-columns=\"3\" data-itemmargin=\"30\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Warmhaus<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" title=\"Posts by goodjob\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T12:33:56+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/warmhaus\/\" aria-label=\"Warmhaus\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/10\/warmhaus-marka-danismanligi-goodjob.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Warmhaus brand consultancy\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/10\/warmhaus-marka-danismanligi-goodjob.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/10\/warmhaus-marka-danismanligi-goodjob-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/10\/warmhaus-marka-danismanligi-goodjob-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/10\/warmhaus-marka-danismanligi-goodjob-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/10\/warmhaus-marka-danismanligi-goodjob.jpg 800w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Talya Herbal<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" title=\"Posts by goodjob\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T12:53:45+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/talya-herbal\/\" aria-label=\"Talya Herbal\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/12\/talya-bitkisel-marka-danismanligi-goodjob.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Talya Herbal product design consultancy\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/12\/talya-bitkisel-marka-danismanligi-goodjob.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/12\/talya-bitkisel-marka-danismanligi-goodjob-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/12\/talya-bitkisel-marka-danismanligi-goodjob-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/12\/talya-bitkisel-marka-danismanligi-goodjob-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/12\/talya-bitkisel-marka-danismanligi-goodjob.jpg 800w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1568,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1838","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Ethnography: Ethnosphere B2B - Goodjob Marka Dan\u0131\u015fmanl\u0131\u011f\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/ethnographic-research\/b2b-ethnography-ethnosphere-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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