{"id":1539,"date":"2020-10-26T19:39:00","date_gmt":"2020-10-26T16:39:00","guid":{"rendered":"https:\/\/goodjob.com.tr\/services\/insight-and-research\/literature-analysis\/"},"modified":"2026-08-07T14:11:49","modified_gmt":"2026-08-07T11:11:49","slug":"literature-analysis","status":"publish","type":"page","link":"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/literature-analysis\/","title":{"rendered":"Literature Analysis"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-six\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Literature analysis is carried out by examining many scientific researches and analyzes on the subject. We believe that marketing involves many sciences. Thus, for example, it examines the regret of eating when working for a food brand, the expectation of being liked when working with a cosmetic brand, and the feeling of inadequacy of mothers when working with a diaper brand. He does this laborious job with great pleasure. What we really make the difference is our ability to use this theoretical data in a way that contributes to an extremely practical result.<\/h6><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-six\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>In this study:<\/strong><\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-margin-top:75px;--awb-background-color:rgba(0,0,0,0.85);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-padding-top:100px;--awb-padding-right:25px;--awb-padding-bottom:100px;--awb-padding-left:25px;--awb-bg-color:#d60b51;--awb-bg-color-hover:#d60b51;--awb-bg-size:cover;--awb-box-shadow:5px 5px 10px 0px rgba(0,0,0,0.35);;--awb-margin-top:-50px;--awb-margin-bottom:-50px;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-fa-align-center\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-angle-double-down fas circle-yes icon-hover-animation-pulsate\" style=\"--awb-iconcolor-hover:rgba(214,11,81,0.85);--awb-circlecolor:rgba(255,255,255,0);--awb-circlecolor-hover:#ffffff;--awb-circlebordercolor:#ffffff;--awb-circlebordercolor-hover:rgba(0,0,0,0);--awb-circlebordersize:1px;--awb-font-size:28.16px;--awb-width:56.32px;--awb-height:56.32px;--awb-line-height:54.32px;\"><\/i><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-six\" style=\"--awb-text-color:#ffffff;--awb-margin-top:25px;\"><h6 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Published articles on the subject are examined.<\/h6><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-one-fourth\" style=\"--awb-padding-top:100px;--awb-padding-right:25px;--awb-padding-bottom:100px;--awb-padding-left:25px;--awb-bg-color:#d60b51;--awb-bg-color-hover:#d60b51;--awb-bg-size:cover;--awb-box-shadow:5px 5px 10px 0px rgba(0,0,0,0.35);;--awb-margin-top:-50px;--awb-margin-bottom:-50px;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-fa-align-center\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-angle-double-down fas circle-yes icon-hover-animation-pulsate\" style=\"--awb-iconcolor-hover:rgba(214,11,81,0.85);--awb-circlecolor:rgba(255,255,255,0);--awb-circlecolor-hover:#ffffff;--awb-circlebordercolor:#ffffff;--awb-circlebordercolor-hover:rgba(0,0,0,0);--awb-circlebordersize:1px;--awb-font-size:28.16px;--awb-width:56.32px;--awb-height:56.32px;--awb-line-height:54.32px;\"><\/i><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-six\" style=\"--awb-text-color:#ffffff;--awb-margin-top:25px;\"><h6 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Technical details of the product or service are learned and value added processes are analyzed.<\/h6><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_4 1_4 fusion-one-fourth\" style=\"--awb-padding-top:100px;--awb-padding-right:25px;--awb-padding-bottom:100px;--awb-padding-left:25px;--awb-bg-color:#d60b51;--awb-bg-color-hover:#d60b51;--awb-bg-size:cover;--awb-box-shadow:5px 5px 10px 0px rgba(0,0,0,0.35);;--awb-margin-top:-50px;--awb-margin-bottom:-50px;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-fa-align-center\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa-angle-double-down fas circle-yes icon-hover-animation-pulsate\" style=\"--awb-iconcolor-hover:rgba(214,11,81,0.85);--awb-circlecolor:rgba(255,255,255,0);--awb-circlecolor-hover:#ffffff;--awb-circlebordercolor:#ffffff;--awb-circlebordercolor-hover:rgba(0,0,0,0);--awb-circlebordersize:1px;--awb-font-size:28.16px;--awb-width:56.32px;--awb-height:56.32px;--awb-line-height:54.32px;\"><\/i><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-six\" style=\"--awb-text-color:#ffffff;--awb-margin-top:25px;\"><h6 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Successful examples in the country and in the world are examined.<\/h6><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-padding-top:100px;--awb-padding-right:25px;--awb-padding-bottom:100px;--awb-padding-left:25px;--awb-bg-color:#d60b51;--awb-bg-color-hover:#d60b51;--awb-bg-size:cover;--awb-box-shadow:5px 5px 10px 0px rgba(0,0,0,0.35);;--awb-margin-top:-50px;--awb-margin-bottom:-50px;width:25%;width:calc(25% - ( ( 4% + 4% + 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-fa-align-center\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa-angle-double-down fas circle-yes icon-hover-animation-pulsate\" style=\"--awb-iconcolor-hover:rgba(214,11,81,0.85);--awb-circlecolor:rgba(255,255,255,0);--awb-circlecolor-hover:#ffffff;--awb-circlebordercolor:#ffffff;--awb-circlebordercolor-hover:rgba(0,0,0,0);--awb-circlebordersize:1px;--awb-font-size:28.16px;--awb-width:56.32px;--awb-height:56.32px;--awb-line-height:54.32px;\"><\/i><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-six\" style=\"--awb-text-color:#ffffff;--awb-margin-top:25px;\"><h6 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Benchmarks from other sectors are analyzed.<\/h6><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-margin-top:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Literature Analysis Cases<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-carousel fusion-portfolio-paging-pagination recent-works-carousel portfolio-carousel picture-size-auto\" data-id=\"-rw-1\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel\" style=\"--awb-columns:3;\" data-autoplay=\"no\" data-columns=\"3\" data-itemmargin=\"30\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Dinamis<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T12:01:11+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/dinamis\/\" aria-label=\"Dinamis\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1010\" height=\"972\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271010%27%20height%3D%27972%27%20viewBox%3D%270%200%201010%20972%27%3E%3Crect%20width%3D%271010%27%20height%3D%27972%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/dinamis-body-iq-e1688441304650.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">IGA Lounge<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T14:39:07+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/iga-lounge\/\" aria-label=\"IGA Lounge\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1125\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15.webp\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271500%27%20height%3D%271125%27%20viewBox%3D%270%200%201500%201125%27%3E%3Crect%20width%3D%271500%27%20height%3D%271125%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15.webp\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15-200x150.webp 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15-300x225.webp 300w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15-400x300.webp 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15-600x450.webp 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15-768x576.webp 768w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15-800x600.webp 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15-1024x768.webp 1024w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15-1200x900.webp 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/IGA-Lounge-Istanbul-Review-15.webp 1500w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Palize Breakfast and Delicatessen<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:31:44+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/palize-breakfast-and-delicatessen\/\" aria-label=\"Palize Breakfast and Delicatessen\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"480\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27480%27%20viewBox%3D%270%200%201024%20480%27%3E%3Crect%20width%3D%271024%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/palize_logo-1024x480-1-e1688368748326.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">OtherWayAround<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:05:05+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/otherwayaround\/\" aria-label=\"OtherWayAround\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"800\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27800%27%20viewBox%3D%270%200%201280%20800%27%3E%3Crect%20width%3D%271280%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/OWA_Brand_Elements-1-e1685356217177.jpg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">bgood<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T14:42:56+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/bgood\/\" aria-label=\"bgood\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"850\" height=\"699\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27850%27%20height%3D%27699%27%20viewBox%3D%270%200%20850%20699%27%3E%3Crect%20width%3D%27850%27%20height%3D%27699%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/01\/1673933056_b_good_care_x_Seda_Bakan__1_-e1674736351575.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Doyuyo Chicken<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:37:21+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/doyuyo-chicken\/\" aria-label=\"Doyuyo Chicken\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271920%27%20viewBox%3D%270%200%202560%201920%27%3E%3Crect%20width%3D%272560%27%20height%3D%271920%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Fast-food chicken brand campaign: a crispy chicken burger and tenders meal with fries on an orange background\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/01\/hrf4-hero-scaled-e1674598531763.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Has\u00e7elik<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:12:30+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/hascelik\/\" aria-label=\"Has\u00e7elik\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2846\" height=\"1628\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272846%27%20height%3D%271628%27%20viewBox%3D%270%200%202846%201628%27%3E%3Crect%20width%3D%272846%27%20height%3D%271628%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/12\/Ekran-Resmi-2022-12-16-16.29.14-e1674736692876.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">EMPERA<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:41:31+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/empera\/\" aria-label=\"EMPERA\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27720%27%20viewBox%3D%270%200%201280%20720%27%3E%3Crect%20width%3D%271280%27%20height%3D%27720%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-01-at-20.42.10-e1669969921978.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">DOF Robotics<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:17:49+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/dof-robotics\/\" aria-label=\"DOF Robotics\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2258\" height=\"1594\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272258%27%20height%3D%271594%27%20viewBox%3D%270%200%202258%201594%27%3E%3Crect%20width%3D%272258%27%20height%3D%271594%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/11\/Ekran-Resmi-2022-11-18-02.04.10-e1670161060345.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Familia<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:44:22+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/familia\/\" aria-label=\"Familia\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1484\" height=\"1114\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Familia-bilinc\u0327alti-aras\u0327tirma.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271484%27%20height%3D%271114%27%20viewBox%3D%270%200%201484%201114%27%3E%3Crect%20width%3D%271484%27%20height%3D%271114%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Familia-bilinc\u0327alti-aras\u0327tirma.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Familia-bilinc\u0327alti-aras\u0327tirma-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Familia-bilinc\u0327alti-aras\u0327tirma-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Familia-bilinc\u0327alti-aras\u0327tirma-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Familia-bilinc\u0327alti-aras\u0327tirma-800x601.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Familia-bilinc\u0327alti-aras\u0327tirma-1200x901.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Familia-bilinc\u0327alti-aras\u0327tirma.jpg 1484w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1437,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1539","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Literature Analysis - Goodjob Brand Consulting<\/title>\n<meta name=\"description\" content=\"Literature analysis: mining existing knowledge and sources to give brand strategy a deep, evidence-based foundation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/literature-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Literature Analysis\" \/>\n<meta property=\"og:description\" content=\"Literature analysis: mining existing knowledge and sources to give brand strategy a deep, evidence-based foundation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/literature-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Goodjob Brand Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T11:11:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/services\\\/insight-and-research\\\/literature-analysis\\\/\",\"url\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/services\\\/insight-and-research\\\/literature-analysis\\\/\",\"name\":\"Literature Analysis - Goodjob Brand Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/#website\"},\"datePublished\":\"2020-10-26T16:39:00+00:00\",\"dateModified\":\"2026-08-07T11:11:49+00:00\",\"description\":\"Literature analysis: mining existing knowledge and sources to give brand strategy a deep, evidence-based foundation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/services\\\/insight-and-research\\\/literature-analysis\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/services\\\/insight-and-research\\\/literature-analysis\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/services\\\/insight-and-research\\\/literature-analysis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ana sayfa\",\"item\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/sample-page\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Insight and Research\",\"item\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/services\\\/insight-and-research\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Literature Analysis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/\",\"name\":\"Goodjob Marka Dan\u0131\u015fmanl\u0131\u011f\u0131\",\"description\":\"Powerful brands exist only with the power of depth.\",\"publisher\":{\"@id\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/#organization\",\"name\":\"Goodjob Brand Consulting and Insight Research\",\"url\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goodjob.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/GJ_Logo.png\",\"contentUrl\":\"https:\\\/\\\/goodjob.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/GJ_Logo.png\",\"width\":500,\"height\":60,\"caption\":\"Goodjob Brand Consulting and Insight Research\"},\"image\":{\"@id\":\"https:\\\/\\\/goodjob.com.tr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goodjobbrandconsulting\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goodjob_tr\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Literature Analysis - Goodjob Brand Consulting","description":"Literature analysis: mining existing knowledge and sources to give brand strategy a deep, evidence-based foundation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/literature-analysis\/","og_locale":"en_US","og_type":"article","og_title":"Literature Analysis","og_description":"Literature analysis: mining existing knowledge and sources to give brand strategy a deep, evidence-based foundation.","og_url":"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/literature-analysis\/","og_site_name":"Goodjob Brand Consulting","article_modified_time":"2026-08-07T11:11:49+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/literature-analysis\/","url":"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/literature-analysis\/","name":"Literature Analysis - Goodjob Brand Consulting","isPartOf":{"@id":"https:\/\/goodjob.com.tr\/en\/#website"},"datePublished":"2020-10-26T16:39:00+00:00","dateModified":"2026-08-07T11:11:49+00:00","description":"Literature analysis: mining existing knowledge and sources to give brand strategy a deep, evidence-based foundation.","breadcrumb":{"@id":"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/literature-analysis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/literature-analysis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/literature-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ana sayfa","item":"https:\/\/goodjob.com.tr\/en\/sample-page\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/goodjob.com.tr\/en\/services\/"},{"@type":"ListItem","position":3,"name":"Insight and Research","item":"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/"},{"@type":"ListItem","position":4,"name":"Literature Analysis"}]},{"@type":"WebSite","@id":"https:\/\/goodjob.com.tr\/en\/#website","url":"https:\/\/goodjob.com.tr\/en\/","name":"Goodjob Marka Dan\u0131\u015fmanl\u0131\u011f\u0131","description":"Powerful brands exist only with the power of depth.","publisher":{"@id":"https:\/\/goodjob.com.tr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goodjob.com.tr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/goodjob.com.tr\/en\/#organization","name":"Goodjob Brand Consulting and Insight Research","url":"https:\/\/goodjob.com.tr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goodjob.com.tr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/10\/GJ_Logo.png","contentUrl":"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2020\/10\/GJ_Logo.png","width":500,"height":60,"caption":"Goodjob Brand Consulting and Insight Research"},"image":{"@id":"https:\/\/goodjob.com.tr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goodjobbrandconsulting\/","https:\/\/www.instagram.com\/goodjob_tr\/"]}]}},"_links":{"self":[{"href":"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/pages\/1539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/comments?post=1539"}],"version-history":[{"count":6,"href":"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/pages\/1539\/revisions"}],"predecessor-version":[{"id":4642,"href":"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/pages\/1539\/revisions\/4642"}],"up":[{"embeddable":true,"href":"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/pages\/1437"}],"wp:attachment":[{"href":"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/media?parent=1539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}