{"id":1455,"date":"2020-10-26T20:07:58","date_gmt":"2020-10-26T17:07:58","guid":{"rendered":"https:\/\/goodjob.com.tr\/services\/brand-consultancy\/"},"modified":"2026-08-07T14:07:37","modified_gmt":"2026-08-07T11:07:37","slug":"brand-consultancy","status":"publish","type":"page","link":"https:\/\/goodjob.com.tr\/en\/services\/brand-consultancy\/","title":{"rendered":"Brand Consultancy"},"content":{"rendered":"

Marka Dan\u0131\u015fmanl\u0131\u011f\u0131<\/strong><\/h2>\n

Biz, duygulara h\u00fckmeden ak\u0131ll\u0131 ve g\u00fc\u00e7l\u00fc markalar yarat\u0131r\u0131z. 2011’den bu yana 200’den fazla proje ve markada; ara\u015ft\u0131rmay\u0131, stratejiyi ve tasar\u0131m\u0131 tek bir b\u00fct\u00fcn olarak ele alan bir marka dan\u0131\u015fmanl\u0131\u011f\u0131 yakla\u015f\u0131m\u0131 uyguluyoruz. \u00c7\u00fcnk\u00fc g\u00fc\u00e7l\u00fc markalar tesad\u00fcfle de\u011fil, sadece derinli\u011fin g\u00fcc\u00fcyle var olur.<\/p>\n

Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 hizmetlerimiz, markan\u0131n stratejik kararlar\u0131n\u0131 en do\u011fru ve en etkin \u015fekilde vermeyi ama\u00e7lar. Pek \u00e7ok durumda bir\u00e7ok stratejik \u00e7al\u0131\u015fma proje kapsam\u0131 i\u00e7inde yerini al\u0131r. Markay\u0131 bir b\u00fct\u00fcn halde ele al\u0131p ba\u015far\u0131s\u0131n\u0131 garanti alt\u0131na alacak derinlik ve geni\u015flikte \u00e7al\u0131\u015f\u0131r\u0131z. K\u0131demli dan\u0131\u015fmanlar\u0131m\u0131z, ara\u015ft\u0131rma uzmanlar\u0131m\u0131z, tasar\u0131mc\u0131lar\u0131m\u0131z ve analistlerimizden olu\u015fan proje tak\u0131mlar\u0131 \u00f6nce sorunu net bir \u015fekilde tan\u0131mlar sonras\u0131nda ise \u00e7\u00f6zer.<\/p>\n

15 y\u0131l\u0131 a\u015fk\u0131n deneyimin \u0131\u015f\u0131\u011f\u0131nda geli\u015ftirdi\u011fimiz strateji modellerimiz ve metodolojilerimiz, onlarca farkl\u0131 sekt\u00f6rde g\u00fc\u00e7l\u00fc markalar yaratmam\u0131z\u0131 sa\u011flad\u0131. Marka stratejisi, marka ailesi tasar\u0131m\u0131, ileti\u015fim stratejisi ve ki\u015fi marka stratejisi hizmetlerimiz g\u00fc\u00e7l\u00fc markalar yaratmak i\u00e7in haz\u0131r.<\/p>\n

Hizmetlerimiz temelde 5 ba\u015fl\u0131k alt\u0131nda toplan\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Hizmetleri<\/h3><\/div>
<\/div><\/div><\/div><\/div>
\"Hands<\/a><\/span><\/div>
Marka Stratejisi<\/a><\/h5><\/div>
Allows the brand to make fundamental strategic decisions.<\/h5><\/div><\/div><\/div>
\"A<\/a><\/span><\/div>
\u0130leti\u015fim Stratejisi<\/a><\/h5><\/div>
Determines the communication messages and media preferences of the brand.<\/h5><\/div><\/div><\/div>
\"A<\/a><\/span><\/div>
Marka Mimarisi<\/a><\/h5><\/div>
Draws the strategy of the relationship between more than one brand<\/h5><\/div><\/div><\/div>
\"A<\/a><\/span><\/div>
Personal Branding Strategy<\/a><\/h5><\/div>
Designs the people as a brand and adds value to them<\/h5><\/div><\/div><\/div>
\"A<\/a><\/span><\/div>
Marka Y\u00f6netimi<\/a><\/h5><\/div>
Manages the brand as a part of the marketing department<\/h5><\/div><\/div><\/div><\/div><\/div>

Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Vakalar\u0131<\/h3><\/div>
<\/div><\/div>
Warmhaus<\/span>goodjob<\/a><\/span><\/span>2023-08-14T12:33:56+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Warmhaus\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Teknosa Preo<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:18:47+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
U\u011fur Cooling Solutions<\/span>goodjob<\/a><\/span><\/span>2023-08-14T12:50:28+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Papia<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:46:41+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Bisquitte<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:51:49+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Interior\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Doyuyo Chicken<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:37:21+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Fast-food\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Dinamis<\/span>goodjob<\/a><\/span><\/span>2023-08-14T12:01:11+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div>
<\/i><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Nedir, Ne \u0130\u015fe Yarar?<\/strong><\/h2>\n

Marka dan\u0131\u015fmanl\u0131\u011f\u0131, markan\u0131n stratejik kararlar\u0131n\u0131 en do\u011fru ve en etkin \u015fekilde vermesini sa\u011flayan disiplindir. Bir logo ya da kampanya \u00fcretmekten \u00f6nce gelir: markan\u0131n kim oldu\u011funu, kime ne vaat etti\u011fini, pazarda hangi bo\u015flu\u011fu doldurdu\u011funu ve insanlar\u0131n zihninde hangi duyguya yerle\u015fece\u011fini tan\u0131mlar. \u0130yi yap\u0131lm\u0131\u015f bir marka dan\u0131\u015fmanl\u0131\u011f\u0131 \u00e7al\u0131\u015fmas\u0131; fiyat rekabetinden \u00e7\u0131kmay\u0131, do\u011fru m\u00fc\u015fteriye do\u011fru mesajla ula\u015fmay\u0131 ve her pazarlama yat\u0131r\u0131m\u0131n\u0131n ayn\u0131 y\u00f6ne kuvvet uygulamas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lar.<\/p>\n

Goodjob’da markay\u0131 iyi i\u015fleyen bir sistem olarak g\u00f6r\u00fcr\u00fcz: strateji, k\u00fclt\u00fcr ve deneyimin kesi\u015fiminde \u00e7al\u0131\u015fan bir sistem. Bu y\u00fczden sorunu \u00f6nce net bir \u015fekilde tan\u0131mlar, sonra \u00e7\u00f6zeriz; markay\u0131 par\u00e7alara b\u00f6lerek de\u011fil, bir b\u00fct\u00fcn halinde ele al\u0131r\u0131z.<\/p>\n

Yakla\u015f\u0131m\u0131m\u0131z: Derinli\u011fin G\u00fcc\u00fc ve Somatik Marka Modeli\u2122<\/strong><\/h2>\n

Kendi \u00f6zg\u00fcn yolunu \u00e7izebilmek i\u00e7in ba\u015fkalar\u0131n\u0131n g\u00f6remedi\u011fini g\u00f6rmek gerekir. Bu nedenle her projeye Human Insight ile ba\u015flar\u0131z: t\u00fcketicinin s\u00f6ylediklerinin de\u011fil, bilin\u00e7alt\u0131nda yatan ger\u00e7ek motivasyonlar\u0131n\u0131n pe\u015fine d\u00fc\u015feriz. Toplad\u0131\u011f\u0131m\u0131z hi\u00e7bir veri raf s\u00fcs\u00fc olmaz; i\u015flevsel olmayan verinin d\u00fc\u015fman\u0131y\u0131z. Ara\u015ft\u0131rma bulgular\u0131, ar\u015five kald\u0131r\u0131lan raporlara de\u011fil, markan\u0131n verece\u011fi stratejik kararlara d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n

Stratejiyi, markalara duygular\u0131 d\u00f6n\u00fc\u015ft\u00fcrme g\u00fcc\u00fc kazand\u0131ran \u00f6zg\u00fcn modelimiz Somatik Marka Modeli\u2122\u00a0 ile kurar\u0131z. Psikologlardan yarat\u0131c\u0131 y\u00f6netmenlere uzanan \u00e7ok disiplinli ekibimiz; s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131, etkili derinlik, dinmeyen merak ve i\u015flevsel yarat\u0131c\u0131l\u0131k ilkeleriyle \u00e7al\u0131\u015f\u0131r.<\/p>\n

Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Hizmetlerimiz<\/strong><\/h2>\n