{"id":1358,"date":"2020-10-25T10:49:40","date_gmt":"2020-10-25T07:49:40","guid":{"rendered":"https:\/\/goodjob.com.tr\/works\/"},"modified":"2026-08-07T14:15:26","modified_gmt":"2026-08-07T11:15:26","slug":"projects","status":"publish","type":"page","link":"https:\/\/goodjob.com.tr\/en\/projects\/","title":{"rendered":"Projects"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-portfolio-wrapper#fusion-portfolio-1 .fusion-portfolio-content{  text-align: left; }<\/style><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-grid fusion-portfolio-paging-infinite fusion-portfolio-three fusion-portfolio-unboxed fusion-portfolio-text fusion-portfolio-equal-heights\" data-id=\"-rw-1\" data-columns=\"three\"><div><ul class=\"fusion-filters\" role=\"menu\" aria-label=\"Portfolio Filters\"><li role=\"presentation\" class=\"fusion-filter fusion-filter-all fusion-active\"><a href=\"#\" data-filter=\"*\" role=\"menuitem\">All<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".bc-trigger-en\" role=\"menuitem\">--BC Trigger\u2122<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".b2b-ethnography-ethnosphere-b2b\" role=\"menuitem\">B2B Ethnography: Ethnosphere B2B<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".brand-architecture\" role=\"menuitem\">Brand Architecture<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".brand-building\" role=\"menuitem\">Brand Building<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".brand-consultancy\" role=\"menuitem\">Brand Consultancy<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".brand-development\" role=\"menuitem\">Brand Development<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".brand-identity\" role=\"menuitem\">Brand Identity<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".brand-management\" role=\"menuitem\">Brand Management<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".brand-name\" role=\"menuitem\">Brand Name<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".brand-strategy\" role=\"menuitem\">Brand Strategy<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".communication-strategy\" role=\"menuitem\">Communication Strategy<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".design-of-culture\" role=\"menuitem\">Design of Culture<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".ethnographic-research\" role=\"menuitem\">Ethnographic Research<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".ethnography-ethnosphere\" role=\"menuitem\">Ethnography: Ethnosphere<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".experience-design\" role=\"menuitem\">Experience Design<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".insight-and-research\" role=\"menuitem\">Insight and Research<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".intra-unit-ethnography-selfosphere\" role=\"menuitem\">Intra-unit Ethnography: Selfosphere<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".literature-analysis\" role=\"menuitem\">Literature Analysis<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".mirror-en\" role=\"menuitem\">Mirror<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".netnography-netnosphere\" role=\"menuitem\">Netnography: Netnosphere<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".soulmate-en\" role=\"menuitem\">Soulmate<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".subconscious-research-en\" role=\"menuitem\">Subconscious Research<\/a><\/li><\/ul><\/div><style type=\"text\/css\">.fusion-portfolio-1 .fusion-portfolio-wrapper .fusion-col-spacing{padding:15px;}<\/style><div class=\"fusion-portfolio-wrapper\" id=\"fusion-portfolio-1\" data-picturesize=\"auto\" data-pages=\"4\" style=\"margin:-15px;\"><article id=\"portfolio-1-post-4136\" class=\"fusion-portfolio-post insight-and-research subconscious-research-en fusion-col-spacing post-4136\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T14:42:56+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/bgood\/\" aria-label=\"bgood\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"850\" height=\"699\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27850%27%20height%3D%27699%27%20viewBox%3D%270%200%20850%20699%27%3E%3Crect%20width%3D%27850%27%20height%3D%27699%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/01\/1673933056_b_good_care_x_Seda_Bakan__1_-e1674736351575.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><div class=\"fusion-post-content\"><p>In our project for Bgood, we analyzed people's subconscious needs for the category and guided both brand elements and communication within this framework.<\/p><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-2153\" class=\"fusion-portfolio-post brand-consultancy brand-strategy design-of-culture ethnographic-research ethnography-ethnosphere insight-and-research literature-analysis fusion-col-spacing post-2153\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:51:49+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/bisquitte\/\" aria-label=\"Bisquitte\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/03\/b2.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Interior of a Bisquitte cafe with an illuminated brand sign surrounded by hanging greenery\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/03\/b2.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/03\/b2-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/03\/b2-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/03\/b2-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/03\/b2.jpg 800w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><div class=\"fusion-post-content\"><p>The project, in which we aimed to differentiate the Bisquitte brand from other brands in the restaurant sector and to create a unique brand strategy, was completed with the approval of the new brand concept. <\/p><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-4069\" class=\"fusion-portfolio-post brand-consultancy brand-management brand-strategy communication-strategy ethnographic-research ethnography-ethnosphere insight-and-research soulmate-en subconscious-research-en fusion-col-spacing post-4069\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T12:01:11+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/dinamis\/\" aria-label=\"Dinamis\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1010\" height=\"972\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271010%27%20height%3D%27972%27%20viewBox%3D%270%200%201010%20972%27%3E%3Crect%20width%3D%271010%27%20height%3D%27972%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/dinamis-body-iq-e1688441304650.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><div class=\"fusion-post-content\"><p>The story of the unique BODY IQ strategy of the Dinamis brand is based on important research.<\/p><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-4118\" class=\"fusion-portfolio-post brand-architecture brand-building brand-consultancy brand-identity brand-management brand-strategy fusion-col-spacing post-4118\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:17:49+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/dof-robotics\/\" aria-label=\"DOF Robotics\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2258\" height=\"1594\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272258%27%20height%3D%271594%27%20viewBox%3D%270%200%202258%201594%27%3E%3Crect%20width%3D%272258%27%20height%3D%271594%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/11\/Ekran-Resmi-2022-11-18-02.04.10-e1670161060345.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><div class=\"fusion-post-content\"><p>The transformation story of DOF, which produces superior value-added products, was based on both the brand's strategy and the industry's requirements.<\/p><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-4147\" class=\"fusion-portfolio-post brand-consultancy brand-strategy ethnographic-research ethnography-ethnosphere experience-design insight-and-research fusion-col-spacing post-4147\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:37:21+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/doyuyo-chicken\/\" aria-label=\"Doyuyo Chicken\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271920%27%20viewBox%3D%270%200%202560%201920%27%3E%3Crect%20width%3D%272560%27%20height%3D%271920%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Fast-food chicken brand campaign: a crispy chicken burger and tenders meal with fries on an orange background\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/01\/hrf4-hero-scaled-e1674598531763.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"fusion-portfolio-content\"><div class=\"fusion-post-content\"><p>Doyuyo's delightful brand story started with ethnographic research and ended with brand strategy consultancy and experience design.<\/p><\/div><\/div><\/div><\/article><\/div><div class=\"fusion-infinite-scroll-trigger\"><\/div><div class=\"pagination infinite-scroll clearfix\" style=\"display:none;\"><span class=\"current\">1<\/span><a href=\"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/pages\/1358\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/pages\/1358\/page\/2\/\"><span class=\"page-text\">Next<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1358","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Projects - Goodjob Brand Consulting<\/title>\n<meta name=\"description\" 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