Familia is starting to reap the fruits of the change in communication as of the first quarter of 2022. In the brand health research, there was a 10.8% increase in the brand’s affinity score in April 2022 compared to February 2021. A 12.1% increase was achieved in brand performance. On the other hand, the latest ad copy outperformed the industry standards in recall and brand-matching parameters. 29.7% of its closest competitor in the brand match; In recall, it achieved a score above 44.4%.<\/p>\n<\/div>