{"id":4150,"date":"2022-12-02T11:21:54","date_gmt":"2022-12-02T08:21:54","guid":{"rendered":"https:\/\/goodjob.com.tr\/portfolio-items\/empera\/"},"modified":"2023-08-14T21:41:31","modified_gmt":"2023-08-14T18:41:31","slug":"empera","status":"publish","type":"avada_portfolio","link":"https:\/\/goodjob.com.tr\/en\/portfolio-items\/empera\/","title":{"rendered":"EMPERA"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Services<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:#d60b51;--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default fusion-checklist-divider type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<span class=\"fusion-breadcrumb-item\"><a class=\"fusion-breadcrumb-link\" href=\"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/\">Insight and Research<\/a><\/span><span class=\"fusion-breadcrumb-sep\">&gt;<\/span><span class=\"fusion-breadcrumb-item\"><a class=\"fusion-breadcrumb-link\" href=\"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/subconscious-research\/\">Subconscious Research<\/a><\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a class=\"fusion-breadcrumb-link\" href=\"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/\">Insight and Research<\/a> &gt; <a href=\"https:\/\/goodjob.com.tr\/en\/services\/insight-and-research\/ethnographic-research\/\">Ethnographic Research<\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"https:\/\/goodjob.com.tr\/en\/services\/brand-consultancy\/\">Brand Consulting<\/a> &gt; <a href=\"https:\/\/goodjob.com.tr\/en\/services\/brand-consultancy\/brand-strategy\/\">Brand Strategy<\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"https:\/\/goodjob.com.tr\/en\/services\/brand-consultancy\/\">Brand Consulting<\/a> &gt; <a href=\"https:\/\/goodjob.com.tr\/en\/services\/brand-consultancy\/brand-management\/\">Brand Management<\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"https:\/\/goodjob.com.tr\/en\/services\/brand-consultancy\/\">Brand Consulting<\/a> &gt; <a href=\"https:\/\/goodjob.com.tr\/en\/services\/brand-consultancy\/communication-strategy\/\">Communication Strategy<\/a><\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\" data-autoplay=\"1\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/toGcpSnxAnM?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Problem<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-font-size:16px;\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;letter-spacing:0.5px;line-height:2;\">Empera is a brand that is among the top 500 industrial enterprises in Turkey and dominates 50% of the American market in different channels. With its high production power and design capability, Zara is the manufacturer of many brands sold on Walmart and Amazon.com. However, the carpet category was an area where it was difficult to create a unique and strong brand. Retailing was advancing with old-fashioned dynamics. Empera wanted to transform this category and become a brand that meets the expectations of women who have adapted to the \u201cfast fashion\u201d trend in this category.<\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:30px;--awb-padding-bottom:50px;--awb-padding-left:30px;--awb-margin-bottom:50px;--awb-background-color:#353535;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Solution<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-text-color:#ffffff;--awb-font-size:16px;\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;letter-spacing:0.5px;line-height:2;\">First of all, we discovered the meaning and importance of the carpet in the subconscious world of women through subconscious consumer research. We fantasized about the buying experience and uncovered the pain points in that experience. With the ethnographic research we conducted, we conducted research on carpet dealers with the shadow research method and observed the emotions of real experiences.<\/p>\n<p>At the end of all this, we created a brand strategy that will provide the power to differentiate in the category for the brand, dominate the subconscious of women and fit Empera&#8217;s strong muscles. In addition, we have put forward strategies to improve the retail experience.<\/p>\n<p>We ensured that the BRAND HOUSE we created for Empera was a brief for all third-party suppliers and the communication campaign.<\/p>\n<p>We set up a team organization in line with modern marketing dynamics and prepared the annual marketing plan.<\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Result<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-font-size:16px;\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;letter-spacing:0.5px;line-height:2;\">By transforming the brand identity, we made the Empera identity suitable for the current dynamics of the world of fashion brands.<\/p>\n<p>We structured the e-commerce sales channel to make the brand easy to find and took steps towards physical retailing.<\/p>\n<p>We took the tone of the national communication campaign out of the memory of female celebrities, in which the carpet category is stuck, and turned it into a communication campaign where the consumer can find himself.<\/p>\n<p>After all, Empera has become more of a fashion brand than a carpet brand today.<\/p>\n<p>Empera, whose brand strategy we have updated throughout this process, has been accepted into the Turquality program.<\/h6><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/toGcpSnxAnM?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Brand Consulting Cases<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-carousel fusion-portfolio-paging-pagination recent-works-carousel portfolio-carousel picture-size-auto\" data-id=\"-rw-1\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel\" style=\"--awb-columns:3;\" data-autoplay=\"no\" data-columns=\"3\" data-itemmargin=\"30\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Dinamis<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T12:01:11+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/dinamis\/\" aria-label=\"Dinamis\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1010\" height=\"972\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271010%27%20height%3D%27972%27%20viewBox%3D%270%200%201010%20972%27%3E%3Crect%20width%3D%271010%27%20height%3D%27972%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/dinamis-body-iq-e1688441304650.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Palize Breakfast and Delicatessen<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:31:44+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/palize-breakfast-and-delicatessen\/\" aria-label=\"Palize Breakfast and Delicatessen\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"480\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27480%27%20viewBox%3D%270%200%201024%20480%27%3E%3Crect%20width%3D%271024%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/palize_logo-1024x480-1-e1688368748326.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">OtherWayAround<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:05:05+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/otherwayaround\/\" aria-label=\"OtherWayAround\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"800\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27800%27%20viewBox%3D%270%200%201280%20800%27%3E%3Crect%20width%3D%271280%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/OWA_Brand_Elements-1-e1685356217177.jpg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Doyuyo Chicken<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:37:21+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/doyuyo-chicken\/\" aria-label=\"Doyuyo Chicken\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271920%27%20viewBox%3D%270%200%202560%201920%27%3E%3Crect%20width%3D%272560%27%20height%3D%271920%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Fast-food chicken brand campaign: a crispy chicken burger and tenders meal with fries on an orange background\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/01\/hrf4-hero-scaled-e1674598531763.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Has\u00e7elik<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:12:30+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/hascelik\/\" aria-label=\"Has\u00e7elik\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2846\" height=\"1628\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272846%27%20height%3D%271628%27%20viewBox%3D%270%200%202846%201628%27%3E%3Crect%20width%3D%272846%27%20height%3D%271628%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/12\/Ekran-Resmi-2022-12-16-16.29.14-e1674736692876.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">EMPERA<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:41:31+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/empera\/\" aria-label=\"EMPERA\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27720%27%20viewBox%3D%270%200%201280%20720%27%3E%3Crect%20width%3D%271280%27%20height%3D%27720%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-01-at-20.42.10-e1669969921978.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">DOF Robotics<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:17:49+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/dof-robotics\/\" aria-label=\"DOF Robotics\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2258\" height=\"1594\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272258%27%20height%3D%271594%27%20viewBox%3D%270%200%202258%201594%27%3E%3Crect%20width%3D%272258%27%20height%3D%271594%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/11\/Ekran-Resmi-2022-11-18-02.04.10-e1670161060345.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Papia<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:46:41+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/papia\/\" aria-label=\"Papia\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1484\" height=\"1114\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271484%27%20height%3D%271114%27%20viewBox%3D%270%200%201484%201114%27%3E%3Crect%20width%3D%271484%27%20height%3D%271114%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-800x601.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-1200x901.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma.jpg 1484w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Eclit<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:21:31+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/eclit\/\" aria-label=\"Eclit\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1484\" height=\"1113\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271484%27%20height%3D%271113%27%20viewBox%3D%270%200%201484%201113%27%3E%3Crect%20width%3D%271484%27%20height%3D%271113%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-800x600.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-1200x900.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i.jpg 1484w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Gratis<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:24:31+03:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/gratis\/\" aria-label=\"Gratis\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1484\" height=\"1113\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271484%27%20height%3D%271113%27%20viewBox%3D%270%200%201484%201113%27%3E%3Crect%20width%3D%271484%27%20height%3D%271113%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-800x600.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-1200x900.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi.jpg 1484w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Related Articles<\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-pagination\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-pagination fusion-blog-layout-grid fusion-blog-layout-grid-3 isotope\" data-pages=\"5\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-4546\" class=\"fusion-post-grid post-4546 post type-post status-publish format-standard has-post-thumbnail hentry category-insight-and-research\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/what-societys-mood-is-telling-brands\/\" aria-label=\"What Society&#8217;s Mood Is Telling Brands\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"905\" height=\"585\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"A silhouetted human figure falling through a swirling black-and-white vortex\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27905%27%20height%3D%27585%27%20viewBox%3D%270%200%20905%20585%27%3E%3Crect%20width%3D%27905%27%20height%3D%27585%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1.png\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-200x129.png 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-400x259.png 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-600x388.png 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-800x517.png 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1.png 905w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/what-societys-mood-is-telling-brands\/\">What Society&#8217;s Mood Is Telling Brands<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2026-01-03T07:45:11+03:00<\/span><span>3 January 2026<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/insight-and-research\/\" rel=\"category tag\">Insight and Research<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>As uncertainty erodes people's sense of self-worth, brands can't be saviors \u2014 but they can be guides, offering meaningful, empathetic communication that helps people feel they are not alone.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/what-societys-mood-is-telling-brands\/\" aria-label=\"More on What Society&#8217;s Mood Is Telling Brands\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on What Society&#8217;s Mood Is Telling Brands<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4547\" class=\"fusion-post-grid post-4547 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-architecture category-brand-consulting\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/a-users-guide-to-fear-marketing\/\" aria-label=\"A User&#8217;s Guide to Fear Marketing\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"317\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad.webp\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"WWF climate-change ad showing a man with a fish-like face and the slogan &#039;Stop climate change before it changes you&#039;\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27550%27%20height%3D%27317%27%20viewBox%3D%270%200%20550%20317%27%3E%3Crect%20width%3D%27550%27%20height%3D%27317%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad.webp\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad-200x115.webp 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad-300x173.webp 300w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad-400x231.webp 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad.webp 550w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/a-users-guide-to-fear-marketing\/\">A User&#8217;s Guide to Fear Marketing<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2024-06-06T15:00:21+03:00<\/span><span>6 June 2024<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-architecture\/\" rel=\"category tag\">Brand Architecture<\/a>, <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-consulting\/\" rel=\"category tag\">Brand Consulting<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>The cases we file under \"fear marketing\" rarely run on fear. A practical guide to the four emotions brands actually use \u2014 fear, anxiety, disgust and shame \u2014 and how each one works.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/a-users-guide-to-fear-marketing\/\" aria-label=\"More on A User&#8217;s Guide to Fear Marketing\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on A User&#8217;s Guide to Fear Marketing<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4548\" class=\"fusion-post-grid post-4548 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-architecture category-brand-consulting\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/the-advantages-and-disadvantages-of-brand-extension\/\" aria-label=\"The Advantages and Disadvantages of Brand Extension\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"3D render of pale pink spheres balanced on stacked pink and blue cubes\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271333%27%20viewBox%3D%270%200%202000%201333%27%3E%3Crect%20width%3D%272000%27%20height%3D%271333%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-200x133.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-400x267.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-600x400.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-800x533.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-1200x800.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996.jpg 2000w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/the-advantages-and-disadvantages-of-brand-extension\/\">The Advantages and Disadvantages of Brand Extension<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2023-11-09T09:25:21+03:00<\/span><span>9 November 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-architecture\/\" rel=\"category tag\">Brand Architecture<\/a>, <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-consulting\/\" rel=\"category tag\">Brand Consulting<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>Brand extension can unlock new audiences, cost efficiency and stronger trust \u2014 but more than half of extensions fail. A clear look at both the advantages and the disadvantages.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/the-advantages-and-disadvantages-of-brand-extension\/\" aria-label=\"More on The Advantages and Disadvantages of Brand Extension\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on The Advantages and Disadvantages of Brand Extension<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4552\" class=\"fusion-post-grid post-4552 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-architecture category-brand-consulting\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/8-effective-methods-for-brand-extension\/\" aria-label=\"8 Effective Methods for Brand Extension\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Three yellow cubes of increasing size beside the Goodjob logo and the tagline &#039;Human Insight, Strategy &amp; Branding&#039;\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271280%27%20viewBox%3D%270%200%201920%201280%27%3E%3Crect%20width%3D%271920%27%20height%3D%271280%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-200x133.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-400x267.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-600x400.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-800x533.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-1200x800.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3.jpg 1920w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/8-effective-methods-for-brand-extension\/\">8 Effective Methods for Brand Extension<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2026-08-06T23:14:18+03:00<\/span><span>17 October 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-architecture\/\" rel=\"category tag\">Brand Architecture<\/a>, <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-consulting\/\" rel=\"category tag\">Brand Consulting<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>Eight brand-core-driven ways to extend a brand \u2014 from diversifying content and changing form to owning a benefit, a purpose or a lifestyle \u2014 with global examples of what works and what doesn't.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/8-effective-methods-for-brand-extension\/\" aria-label=\"More on 8 Effective Methods for Brand Extension\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on 8 Effective Methods for Brand Extension<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4555\" class=\"fusion-post-grid post-4555 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/brand-extension-why-do-some-succeed-while-others-fail\/\" aria-label=\"Brand Extension: Why Do Some Succeed While Others Fail?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"460\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015.jpeg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Two milk cartons on a black background parodying Apple design, labelled &#039;iMilk&#039; with an Apple logo\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27460%27%20viewBox%3D%270%200%20700%20460%27%3E%3Crect%20width%3D%27700%27%20height%3D%27460%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015.jpeg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015-200x131.jpeg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015-400x263.jpeg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015-600x394.jpeg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015.jpeg 700w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/brand-extension-why-do-some-succeed-while-others-fail\/\">Brand Extension: Why Do Some Succeed While Others Fail?<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2026-08-06T23:23:40+03:00<\/span><span>18 September 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>More than half of brand extensions fail. Goodjob's four-step framework for deciding whether \u2014 and how \u2014 to extend a brand, with global examples of what works and what doesn't.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/brand-extension-why-do-some-succeed-while-others-fail\/\" aria-label=\"More on Brand Extension: Why Do Some Succeed While Others Fail?\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on Brand Extension: Why Do Some Succeed While Others Fail?<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-3794\" class=\"fusion-post-grid post-3794 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/markalar-icin-yas-rehberi\/\" aria-label=\"&lt;strong&gt;Grief Guide for Brands&lt;\/strong&gt;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1.jpeg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"The Kubler-Ross Change Curve infographic showing the emotional stages of change: shock, denial, frustration, depression, experiment, decision and integration\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27720%27%20viewBox%3D%270%200%201280%20720%27%3E%3Crect%20width%3D%271280%27%20height%3D%27720%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1.jpeg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-200x113.jpeg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-400x225.jpeg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-600x338.jpeg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-800x450.jpeg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-1200x675.jpeg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1.jpeg 1280w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/markalar-icin-yas-rehberi\/\"><strong>Grief Guide for Brands<\/strong><\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2023-08-15T14:02:33+03:00<\/span><span>9 May 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>We have had very bad days, we continue to live [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/markalar-icin-yas-rehberi\/\" aria-label=\"More on &lt;strong&gt;Grief Guide for Brands&lt;\/strong&gt;\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on <strong>Grief Guide for Brands<\/strong><\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><div class=\"pagination clearfix\"><span class=\"current\">1<\/span><a href=\"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/avada_portfolio\/4150\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/avada_portfolio\/4150\/page\/2\/\"><span class=\"page-text\">Next<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The story of Empera&#8217;s transformation from a carpet brand to a &#8220;fast fashion&#8221; focused fashion brand.<\/p>\n","protected":false},"author":1,"featured_media":3655,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[58,72,59,71,65,69,64,78,77],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4150","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-consultancy","portfolio_category-brand-management","portfolio_category-brand-strategy","portfolio_category-communication-strategy","portfolio_category-ethnographic-research","portfolio_category-ethnography-ethnosphere","portfolio_category-insight-and-research","portfolio_category-soulmate-en","portfolio_category-subconscious-research-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EMPERA - Goodjob Brand 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