Insight and Research<\/a> > Ethnographic Research<\/a><\/p>\n<\/div><\/li><\/i><\/span>\nBrand Consulting<\/a> > Experience Design<\/a><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Problem<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-font-size:16px;\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;letter-spacing:0.5px;line-height:2;\">IGA Lounge management wanted to improve the customer experience in the buffet service area. In particular, it aimed to avoid queuing, reduce waiting times, minimize consultation processes, as well as reduce waste. For these purposes, research and experience improvement services were requested from Goodjob.<\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:30px;--awb-padding-bottom:50px;--awb-padding-left:30px;--awb-margin-bottom:50px;--awb-background-color:#353535;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Solution<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-text-color:#ffffff;--awb-font-size:16px;\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;letter-spacing:0.5px;line-height:2;\">For IGA, we conducted ethnographic research using the shadow research method of lounge experience at different periods, including night, by observing people closely, without coming into contact with them. On the other hand, we conducted a literature review on the airport experience. We analyzed the psychology of being at the airport. Accordingly, we carried out experience development studies in many areas, from the open buffet areas to the location of the food and beverage equipment.<\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Result<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-font-size:16px;\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;letter-spacing:0.5px;line-height:2;\">Within the solutions we produced, the IGA Lounge management changed the location of the flight information screens, the positions of the products in the open buffets were re-determined and the queues were minimized with the method of informing in advance.<\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Experience Design Cases<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-carousel fusion-portfolio-paging-pagination recent-works-carousel portfolio-carousel picture-size-auto\" data-id=\"-rw-1\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel\" style=\"--awb-columns:3;\" data-autoplay=\"no\" data-columns=\"3\" data-itemmargin=\"30\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Dinamis<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T12:01:11+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/dinamis\/\" aria-label=\"Dinamis\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1010\" height=\"972\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271010%27%20height%3D%27972%27%20viewBox%3D%270%200%201010%20972%27%3E%3Crect%20width%3D%271010%27%20height%3D%27972%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/dinamis-body-iq-e1688441304650.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Palize Breakfast and Delicatessen<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:31:44+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/palize-breakfast-and-delicatessen\/\" aria-label=\"Palize Breakfast and Delicatessen\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"480\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27480%27%20viewBox%3D%270%200%201024%20480%27%3E%3Crect%20width%3D%271024%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/palize_logo-1024x480-1-e1688368748326.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">OtherWayAround<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:05:05+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/otherwayaround\/\" aria-label=\"OtherWayAround\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"800\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27800%27%20viewBox%3D%270%200%201280%20800%27%3E%3Crect%20width%3D%271280%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/OWA_Brand_Elements-1-e1685356217177.jpg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Doyuyo Chicken<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:37:21+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/doyuyo-chicken\/\" aria-label=\"Doyuyo Chicken\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271920%27%20viewBox%3D%270%200%202560%201920%27%3E%3Crect%20width%3D%272560%27%20height%3D%271920%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Fast-food chicken brand campaign: a crispy chicken burger and tenders meal with fries on an orange background\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/01\/hrf4-hero-scaled-e1674598531763.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Has\u00e7elik<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:12:30+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/hascelik\/\" aria-label=\"Has\u00e7elik\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2846\" height=\"1628\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272846%27%20height%3D%271628%27%20viewBox%3D%270%200%202846%201628%27%3E%3Crect%20width%3D%272846%27%20height%3D%271628%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/12\/Ekran-Resmi-2022-12-16-16.29.14-e1674736692876.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">EMPERA<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:41:31+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/empera\/\" aria-label=\"EMPERA\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27720%27%20viewBox%3D%270%200%201280%20720%27%3E%3Crect%20width%3D%271280%27%20height%3D%27720%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-01-at-20.42.10-e1669969921978.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">DOF Robotics<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:17:49+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/dof-robotics\/\" aria-label=\"DOF Robotics\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2258\" height=\"1594\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272258%27%20height%3D%271594%27%20viewBox%3D%270%200%202258%201594%27%3E%3Crect%20width%3D%272258%27%20height%3D%271594%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/11\/Ekran-Resmi-2022-11-18-02.04.10-e1670161060345.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Papia<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:46:41+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/papia\/\" aria-label=\"Papia\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1484\" height=\"1114\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271484%27%20height%3D%271114%27%20viewBox%3D%270%200%201484%201114%27%3E%3Crect%20width%3D%271484%27%20height%3D%271114%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-800x601.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-1200x901.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma.jpg 1484w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Eclit<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:21:31+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/eclit\/\" aria-label=\"Eclit\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1484\" height=\"1113\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271484%27%20height%3D%271113%27%20viewBox%3D%270%200%201484%201113%27%3E%3Crect%20width%3D%271484%27%20height%3D%271113%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-800x600.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-1200x900.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i.jpg 1484w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Gratis<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:24:31+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/gratis\/\" aria-label=\"Gratis\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1484\" height=\"1113\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271484%27%20height%3D%271113%27%20viewBox%3D%270%200%201484%201113%27%3E%3Crect%20width%3D%271484%27%20height%3D%271113%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-800x600.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-1200x900.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi.jpg 1484w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Related Articles<\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-pagination\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-pagination fusion-blog-layout-grid fusion-blog-layout-grid-3 isotope\" data-pages=\"5\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-4546\" class=\"fusion-post-grid post-4546 post type-post status-publish format-standard has-post-thumbnail hentry category-insight-and-research\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/what-societys-mood-is-telling-brands\/\" aria-label=\"What Society’s Mood Is Telling Brands\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"905\" height=\"585\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"A silhouetted human figure falling through a swirling black-and-white vortex\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27905%27%20height%3D%27585%27%20viewBox%3D%270%200%20905%20585%27%3E%3Crect%20width%3D%27905%27%20height%3D%27585%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1.png\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-200x129.png 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-400x259.png 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-600x388.png 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-800x517.png 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1.png 905w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/what-societys-mood-is-telling-brands\/\">What Society’s Mood Is Telling Brands<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2026-01-03T07:45:11+03:00<\/span><span>3 January 2026<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/insight-and-research\/\" rel=\"category tag\">Insight and Research<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>As uncertainty erodes people's sense of self-worth, brands can't be saviors \u2014 but they can be guides, offering meaningful, empathetic communication that helps people feel they are not alone.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/what-societys-mood-is-telling-brands\/\" aria-label=\"More on What Society’s Mood Is Telling Brands\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on What Society’s Mood Is Telling Brands<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4547\" class=\"fusion-post-grid post-4547 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-architecture category-brand-consulting\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/a-users-guide-to-fear-marketing\/\" aria-label=\"A User’s Guide to Fear Marketing\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"317\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad.webp\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"WWF climate-change ad showing a man with a fish-like face and the slogan 'Stop climate change before it changes you'\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27550%27%20height%3D%27317%27%20viewBox%3D%270%200%20550%20317%27%3E%3Crect%20width%3D%27550%27%20height%3D%27317%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad.webp\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad-200x115.webp 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad-300x173.webp 300w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad-400x231.webp 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad.webp 550w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/a-users-guide-to-fear-marketing\/\">A User’s Guide to Fear Marketing<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2024-06-06T15:00:21+03:00<\/span><span>6 June 2024<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-architecture\/\" rel=\"category tag\">Brand Architecture<\/a>, <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-consulting\/\" rel=\"category tag\">Brand Consulting<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>The cases we file under \"fear marketing\" rarely run on fear. A practical guide to the four emotions brands actually use \u2014 fear, anxiety, disgust and shame \u2014 and how each one works.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/a-users-guide-to-fear-marketing\/\" aria-label=\"More on A User’s Guide to Fear Marketing\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on A User’s Guide to Fear Marketing<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4548\" class=\"fusion-post-grid post-4548 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-architecture category-brand-consulting\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/the-advantages-and-disadvantages-of-brand-extension\/\" aria-label=\"The Advantages and Disadvantages of Brand Extension\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"3D render of pale pink spheres balanced on stacked pink and blue cubes\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271333%27%20viewBox%3D%270%200%202000%201333%27%3E%3Crect%20width%3D%272000%27%20height%3D%271333%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-200x133.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-400x267.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-600x400.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-800x533.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-1200x800.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996.jpg 2000w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/the-advantages-and-disadvantages-of-brand-extension\/\">The Advantages and Disadvantages of Brand Extension<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2023-11-09T09:25:21+03:00<\/span><span>9 November 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-architecture\/\" rel=\"category tag\">Brand Architecture<\/a>, <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-consulting\/\" rel=\"category tag\">Brand Consulting<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>Brand extension can unlock new audiences, cost efficiency and stronger trust \u2014 but more than half of extensions fail. A clear look at both the advantages and the disadvantages.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/the-advantages-and-disadvantages-of-brand-extension\/\" aria-label=\"More on The Advantages and Disadvantages of Brand Extension\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on The Advantages and Disadvantages of Brand Extension<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4552\" class=\"fusion-post-grid post-4552 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-architecture category-brand-consulting\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/8-effective-methods-for-brand-extension\/\" aria-label=\"8 Effective Methods for Brand Extension\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Three yellow cubes of increasing size beside the Goodjob logo and the tagline 'Human Insight, Strategy & Branding'\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271280%27%20viewBox%3D%270%200%201920%201280%27%3E%3Crect%20width%3D%271920%27%20height%3D%271280%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-200x133.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-400x267.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-600x400.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-800x533.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-1200x800.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3.jpg 1920w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/8-effective-methods-for-brand-extension\/\">8 Effective Methods for Brand Extension<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2026-08-06T23:14:18+03:00<\/span><span>17 October 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-architecture\/\" rel=\"category tag\">Brand Architecture<\/a>, <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-consulting\/\" rel=\"category tag\">Brand Consulting<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>Eight brand-core-driven ways to extend a brand \u2014 from diversifying content and changing form to owning a benefit, a purpose or a lifestyle \u2014 with global examples of what works and what doesn't.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/8-effective-methods-for-brand-extension\/\" aria-label=\"More on 8 Effective Methods for Brand Extension\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on 8 Effective Methods for Brand Extension<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4555\" class=\"fusion-post-grid post-4555 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/brand-extension-why-do-some-succeed-while-others-fail\/\" aria-label=\"Brand Extension: Why Do Some Succeed While Others Fail?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"460\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015.jpeg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Two milk cartons on a black background parodying Apple design, labelled 'iMilk' with an Apple logo\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27460%27%20viewBox%3D%270%200%20700%20460%27%3E%3Crect%20width%3D%27700%27%20height%3D%27460%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015.jpeg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015-200x131.jpeg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015-400x263.jpeg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015-600x394.jpeg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015.jpeg 700w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/brand-extension-why-do-some-succeed-while-others-fail\/\">Brand Extension: Why Do Some Succeed While Others Fail?<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2026-08-06T23:23:40+03:00<\/span><span>18 September 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>More than half of brand extensions fail. Goodjob's four-step framework for deciding whether \u2014 and how \u2014 to extend a brand, with global examples of what works and what doesn't.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/brand-extension-why-do-some-succeed-while-others-fail\/\" aria-label=\"More on Brand Extension: Why Do Some Succeed While Others Fail?\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on Brand Extension: Why Do Some Succeed While Others Fail?<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-3794\" class=\"fusion-post-grid post-3794 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/markalar-icin-yas-rehberi\/\" aria-label=\"<strong>Grief Guide for Brands<\/strong>\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1.jpeg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"The Kubler-Ross Change Curve infographic showing the emotional stages of change: shock, denial, frustration, depression, experiment, decision and integration\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27720%27%20viewBox%3D%270%200%201280%20720%27%3E%3Crect%20width%3D%271280%27%20height%3D%27720%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1.jpeg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-200x113.jpeg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-400x225.jpeg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-600x338.jpeg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-800x450.jpeg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-1200x675.jpeg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1.jpeg 1280w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/markalar-icin-yas-rehberi\/\"><strong>Grief Guide for Brands<\/strong><\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2023-08-15T14:02:33+03:00<\/span><span>9 May 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>We have had very bad days, we continue to live [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/markalar-icin-yas-rehberi\/\" aria-label=\"More on <strong>Grief Guide for Brands<\/strong>\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on <strong>Grief Guide for Brands<\/strong><\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><div class=\"pagination clearfix\"><span class=\"current\">1<\/span><a href=\"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/avada_portfolio\/4133\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/avada_portfolio\/4133\/page\/2\/\"><span class=\"page-text\">Next<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The story of IGA Lounge, which started with challenging ethnographic research, resulted in the experience design.<\/p>\n","protected":false},"author":1,"featured_media":3912,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[65,69,90,64],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4133","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-ethnographic-research","portfolio_category-ethnography-ethnosphere","portfolio_category-experience-design","portfolio_category-insight-and-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IGA Lounge - Goodjob Brand Consulting<\/title>\n<meta name=\"description\" content=\"Our project for the IGA Lounge started with ethnographic research and ended with experience design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Brand Consulting<\/a> > Experience Design<\/a><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Problem<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-font-size:16px;\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;letter-spacing:0.5px;line-height:2;\">IGA Lounge management wanted to improve the customer experience in the buffet service area. In particular, it aimed to avoid queuing, reduce waiting times, minimize consultation processes, as well as reduce waste. For these purposes, research and experience improvement services were requested from Goodjob.<\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:30px;--awb-padding-bottom:50px;--awb-padding-left:30px;--awb-margin-bottom:50px;--awb-background-color:#353535;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Solution<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-text-color:#ffffff;--awb-font-size:16px;\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;letter-spacing:0.5px;line-height:2;\">For IGA, we conducted ethnographic research using the shadow research method of lounge experience at different periods, including night, by observing people closely, without coming into contact with them. On the other hand, we conducted a literature review on the airport experience. We analyzed the psychology of being at the airport. Accordingly, we carried out experience development studies in many areas, from the open buffet areas to the location of the food and beverage equipment.<\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Result<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-font-size:16px;\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;letter-spacing:0.5px;line-height:2;\">Within the solutions we produced, the IGA Lounge management changed the location of the flight information screens, the positions of the products in the open buffets were re-determined and the queues were minimized with the method of informing in advance.<\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Experience Design Cases<\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-carousel fusion-portfolio-paging-pagination recent-works-carousel portfolio-carousel picture-size-auto\" data-id=\"-rw-1\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel\" style=\"--awb-columns:3;\" data-autoplay=\"no\" data-columns=\"3\" data-itemmargin=\"30\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Dinamis<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T12:01:11+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/dinamis\/\" aria-label=\"Dinamis\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1010\" height=\"972\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271010%27%20height%3D%27972%27%20viewBox%3D%270%200%201010%20972%27%3E%3Crect%20width%3D%271010%27%20height%3D%27972%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/dinamis-body-iq-e1688441304650.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Palize Breakfast and Delicatessen<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:31:44+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/palize-breakfast-and-delicatessen\/\" aria-label=\"Palize Breakfast and Delicatessen\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"480\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27480%27%20viewBox%3D%270%200%201024%20480%27%3E%3Crect%20width%3D%271024%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/07\/palize_logo-1024x480-1-e1688368748326.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">OtherWayAround<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:05:05+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/otherwayaround\/\" aria-label=\"OtherWayAround\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"800\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27800%27%20viewBox%3D%270%200%201280%20800%27%3E%3Crect%20width%3D%271280%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/OWA_Brand_Elements-1-e1685356217177.jpg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Doyuyo Chicken<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:37:21+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/doyuyo-chicken\/\" aria-label=\"Doyuyo Chicken\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271920%27%20viewBox%3D%270%200%202560%201920%27%3E%3Crect%20width%3D%272560%27%20height%3D%271920%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Fast-food chicken brand campaign: a crispy chicken burger and tenders meal with fries on an orange background\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/01\/hrf4-hero-scaled-e1674598531763.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Has\u00e7elik<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:12:30+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/hascelik\/\" aria-label=\"Has\u00e7elik\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2846\" height=\"1628\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272846%27%20height%3D%271628%27%20viewBox%3D%270%200%202846%201628%27%3E%3Crect%20width%3D%272846%27%20height%3D%271628%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/12\/Ekran-Resmi-2022-12-16-16.29.14-e1674736692876.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">EMPERA<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:41:31+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/empera\/\" aria-label=\"EMPERA\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27720%27%20viewBox%3D%270%200%201280%20720%27%3E%3Crect%20width%3D%271280%27%20height%3D%27720%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-01-at-20.42.10-e1669969921978.jpeg\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">DOF Robotics<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:17:49+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/dof-robotics\/\" aria-label=\"DOF Robotics\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2258\" height=\"1594\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272258%27%20height%3D%271594%27%20viewBox%3D%270%200%202258%201594%27%3E%3Crect%20width%3D%272258%27%20height%3D%271594%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2022\/11\/Ekran-Resmi-2022-11-18-02.04.10-e1670161060345.png\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Papia<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T21:46:41+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/papia\/\" aria-label=\"Papia\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1484\" height=\"1114\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271484%27%20height%3D%271114%27%20viewBox%3D%270%200%201484%201114%27%3E%3Crect%20width%3D%271484%27%20height%3D%271114%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-800x601.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma-1200x901.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Papia-bilinc\u0327alti-aras\u0327tirma.jpg 1484w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Eclit<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:21:31+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/eclit\/\" aria-label=\"Eclit\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1484\" height=\"1113\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271484%27%20height%3D%271113%27%20viewBox%3D%270%200%201484%201113%27%3E%3Crect%20width%3D%271484%27%20height%3D%271113%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-800x600.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i-1200x900.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Eclit-yeni-marka-yaratma-danis\u0327manlig\u0306i.jpg 1484w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><span class=\"entry-title rich-snippet-hidden\">Gratis<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-08-14T13:24:31+03:00<\/span><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/portfolio-items\/gratis\/\" aria-label=\"Gratis\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1484\" height=\"1113\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271484%27%20height%3D%271113%27%20viewBox%3D%270%200%201484%201113%27%3E%3Crect%20width%3D%271484%27%20height%3D%271113%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-200x150.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-400x300.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-600x450.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-800x600.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi-1200x900.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2021\/12\/Gratis-kozmetik-aras\u0327tirmasi.jpg 1484w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Related Articles<\/h3><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-bottom:25px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#d60b51;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-pagination\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-pagination fusion-blog-layout-grid fusion-blog-layout-grid-3 isotope\" data-pages=\"5\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-4546\" class=\"fusion-post-grid post-4546 post type-post status-publish format-standard has-post-thumbnail hentry category-insight-and-research\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/what-societys-mood-is-telling-brands\/\" aria-label=\"What Society’s Mood Is Telling Brands\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"905\" height=\"585\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"A silhouetted human figure falling through a swirling black-and-white vortex\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27905%27%20height%3D%27585%27%20viewBox%3D%270%200%20905%20585%27%3E%3Crect%20width%3D%27905%27%20height%3D%27585%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1.png\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-200x129.png 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-400x259.png 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-600x388.png 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1-800x517.png 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2026\/01\/ruh-hali-905x585-1.png 905w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/what-societys-mood-is-telling-brands\/\">What Society’s Mood Is Telling Brands<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2026-01-03T07:45:11+03:00<\/span><span>3 January 2026<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/insight-and-research\/\" rel=\"category tag\">Insight and Research<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>As uncertainty erodes people's sense of self-worth, brands can't be saviors \u2014 but they can be guides, offering meaningful, empathetic communication that helps people feel they are not alone.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/what-societys-mood-is-telling-brands\/\" aria-label=\"More on What Society’s Mood Is Telling Brands\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on What Society’s Mood Is Telling Brands<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4547\" class=\"fusion-post-grid post-4547 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-architecture category-brand-consulting\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/a-users-guide-to-fear-marketing\/\" aria-label=\"A User’s Guide to Fear Marketing\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"317\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad.webp\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"WWF climate-change ad showing a man with a fish-like face and the slogan 'Stop climate change before it changes you'\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27550%27%20height%3D%27317%27%20viewBox%3D%270%200%20550%20317%27%3E%3Crect%20width%3D%27550%27%20height%3D%27317%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad.webp\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad-200x115.webp 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad-300x173.webp 300w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad-400x231.webp 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2024\/06\/WWF-ad.webp 550w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/a-users-guide-to-fear-marketing\/\">A User’s Guide to Fear Marketing<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2024-06-06T15:00:21+03:00<\/span><span>6 June 2024<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-architecture\/\" rel=\"category tag\">Brand Architecture<\/a>, <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-consulting\/\" rel=\"category tag\">Brand Consulting<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>The cases we file under \"fear marketing\" rarely run on fear. A practical guide to the four emotions brands actually use \u2014 fear, anxiety, disgust and shame \u2014 and how each one works.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/a-users-guide-to-fear-marketing\/\" aria-label=\"More on A User’s Guide to Fear Marketing\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on A User’s Guide to Fear Marketing<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4548\" class=\"fusion-post-grid post-4548 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-architecture category-brand-consulting\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/the-advantages-and-disadvantages-of-brand-extension\/\" aria-label=\"The Advantages and Disadvantages of Brand Extension\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"3D render of pale pink spheres balanced on stacked pink and blue cubes\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271333%27%20viewBox%3D%270%200%202000%201333%27%3E%3Crect%20width%3D%272000%27%20height%3D%271333%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-200x133.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-400x267.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-600x400.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-800x533.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996-1200x800.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/11\/2150832996.jpg 2000w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/the-advantages-and-disadvantages-of-brand-extension\/\">The Advantages and Disadvantages of Brand Extension<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2023-11-09T09:25:21+03:00<\/span><span>9 November 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-architecture\/\" rel=\"category tag\">Brand Architecture<\/a>, <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-consulting\/\" rel=\"category tag\">Brand Consulting<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>Brand extension can unlock new audiences, cost efficiency and stronger trust \u2014 but more than half of extensions fail. A clear look at both the advantages and the disadvantages.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/the-advantages-and-disadvantages-of-brand-extension\/\" aria-label=\"More on The Advantages and Disadvantages of Brand Extension\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on The Advantages and Disadvantages of Brand Extension<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4552\" class=\"fusion-post-grid post-4552 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-architecture category-brand-consulting\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/8-effective-methods-for-brand-extension\/\" aria-label=\"8 Effective Methods for Brand Extension\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Three yellow cubes of increasing size beside the Goodjob logo and the tagline 'Human Insight, Strategy & Branding'\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271280%27%20viewBox%3D%270%200%201920%201280%27%3E%3Crect%20width%3D%271920%27%20height%3D%271280%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3.jpg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-200x133.jpg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-400x267.jpg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-600x400.jpg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-800x533.jpg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3-1200x800.jpg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/10\/marka-genislemesi3.jpg 1920w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/8-effective-methods-for-brand-extension\/\">8 Effective Methods for Brand Extension<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2026-08-06T23:14:18+03:00<\/span><span>17 October 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-architecture\/\" rel=\"category tag\">Brand Architecture<\/a>, <a href=\"https:\/\/goodjob.com.tr\/en\/category\/brand-consulting\/\" rel=\"category tag\">Brand Consulting<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>Eight brand-core-driven ways to extend a brand \u2014 from diversifying content and changing form to owning a benefit, a purpose or a lifestyle \u2014 with global examples of what works and what doesn't.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/8-effective-methods-for-brand-extension\/\" aria-label=\"More on 8 Effective Methods for Brand Extension\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on 8 Effective Methods for Brand Extension<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-4555\" class=\"fusion-post-grid post-4555 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/brand-extension-why-do-some-succeed-while-others-fail\/\" aria-label=\"Brand Extension: Why Do Some Succeed While Others Fail?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"460\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015.jpeg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Two milk cartons on a black background parodying Apple design, labelled 'iMilk' with an Apple logo\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27460%27%20viewBox%3D%270%200%20700%20460%27%3E%3Crect%20width%3D%27700%27%20height%3D%27460%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015.jpeg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015-200x131.jpeg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015-400x263.jpeg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015-600x394.jpeg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/09\/imilk-packaging-hed-2015.jpeg 700w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/brand-extension-why-do-some-succeed-while-others-fail\/\">Brand Extension: Why Do Some Succeed While Others Fail?<\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2026-08-06T23:23:40+03:00<\/span><span>18 September 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>More than half of brand extensions fail. Goodjob's four-step framework for deciding whether \u2014 and how \u2014 to extend a brand, with global examples of what works and what doesn't.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/brand-extension-why-do-some-succeed-while-others-fail\/\" aria-label=\"More on Brand Extension: Why Do Some Succeed While Others Fail?\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on Brand Extension: Why Do Some Succeed While Others Fail?<\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-3794\" class=\"fusion-post-grid post-3794 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #f2f3f5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#f2f3f5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/goodjob.com.tr\/en\/markalar-icin-yas-rehberi\/\" aria-label=\"<strong>Grief Guide for Brands<\/strong>\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1.jpeg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"The Kubler-Ross Change Curve infographic showing the emotional stages of change: shock, denial, frustration, depression, experiment, decision and integration\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271280%27%20height%3D%27720%27%20viewBox%3D%270%200%201280%20720%27%3E%3Crect%20width%3D%271280%27%20height%3D%27720%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1.jpeg\" data-srcset=\"https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-200x113.jpeg 200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-400x225.jpeg 400w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-600x338.jpeg 600w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-800x450.jpeg 800w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1-1200x675.jpeg 1200w, https:\/\/goodjob.com.tr\/wp-content\/uploads\/2023\/05\/7305-01-the-kubler-ross-change-curve-16x9-1.jpeg 1280w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/goodjob.com.tr\/en\/markalar-icin-yas-rehberi\/\"><strong>Grief Guide for Brands<\/strong><\/a><\/h2><p class=\"fusion-single-line-meta\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/goodjob.com.tr\/en\/author\/goodjob\/\" rel=\"author\">goodjob<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2023-08-15T14:02:33+03:00<\/span><span>9 May 2023<\/span><span class=\"fusion-inline-sep\">|<\/span>Categories: <a href=\"https:\/\/goodjob.com.tr\/en\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p>We have had very bad days, we continue to live [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/goodjob.com.tr\/en\/markalar-icin-yas-rehberi\/\" aria-label=\"More on <strong>Grief Guide for Brands<\/strong>\">Read More<\/a><\/div><div class=\"fusion-alignright\"><span>Comments Off<span class=\"screen-reader-text\"> on <strong>Grief Guide for Brands<\/strong><\/span><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><div class=\"pagination clearfix\"><span class=\"current\">1<\/span><a href=\"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/avada_portfolio\/4133\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/goodjob.com.tr\/en\/wp-json\/wp\/v2\/avada_portfolio\/4133\/page\/2\/\"><span class=\"page-text\">Next<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The story of IGA Lounge, which started with challenging ethnographic research, resulted in the experience design.<\/p>\n","protected":false},"author":1,"featured_media":3912,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[65,69,90,64],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4133","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-ethnographic-research","portfolio_category-ethnography-ethnosphere","portfolio_category-experience-design","portfolio_category-insight-and-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IGA Lounge - Goodjob Brand Consulting<\/title>\n<meta name=\"description\" content=\"Our project for the IGA Lounge started with ethnographic research and ended with experience design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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