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Gratis, which has more than 650 stores in 80 provinces in Turkey, wanted to improve its brand value. The brand was largely associated with opportunity in the minds of the consumer. To strengthen the bond established with the consumer, it was necessary to get to know her much more closely, to analyze the pain and pleasure points of the Turkish women regarding personal care, and cultural factors.<\/h6><\/div><\/div><\/div><\/div><\/div>Solution<\/h3><\/div><\/div><\/div><\/div><\/div>
Through our Soulmate\u2122 research model, we conducted a survey of over 100 women in 8 cities in total. We explored women’s subconscious realities about self-care and beauty. We analyzed the change in the beauty and personal care over time and the scientific background of the subject with desk research. We examined competitors through field research.<\/h6><\/div><\/div><\/div><\/div><\/div>Result<\/h3><\/div><\/div><\/div><\/div><\/div>
As a result, the insight on which the Gratis brand will be based and the roadmap to be followed for this was determined. Areas that need improvement and protection in both communication and store experience were identified and implemented. Today, Gratis continues its rapid growth more confidently.<\/h6><\/div>