Insight and Research<\/a><\/span>><\/span> Ethnographic Research<\/a><\/span><\/p>\n<\/div><\/li><\/i><\/span>\nBrand Consulting<\/a> > Brand Strategy<\/a><\/p>\n<\/div><\/li><\/i><\/span>\nBrand Building<\/a> > Brand Name<\/a><\/p>\n<\/div><\/li><\/i><\/span>\nBrand Building<\/a> > Brand Identity<\/a><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i><\/div><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Problem<\/h3><\/div><\/div><\/div><\/div><\/div>Turkven bought the Pukta and Clonera technology companies and wanted to merge these companies under one roof. In addition to the brand strategy, how the brand would be named after this merger had to be resolved. Moreover, this process had to be concluded very quickly.<\/h6><\/div><\/div><\/div><\/div><\/div>Solution<\/h3><\/div><\/div><\/div><\/div><\/div>\n\u200bLook up details<\/a><\/div>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n556\u00a0\/\u00a05,000<\/span><\/p>\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nTranslation results<\/h2>\n\nTranslation result<\/h3>\n\n\n\n\n<\/div>\n<\/button>star_border<\/span><\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\nOne-on-one in-depth interviews were held with the senior executives of both companies.<\/span><\/span> A well-attended workshop was held to discuss the definitions of the target audience, how the expectations and needs of these audiences differ, and how this will be met with this new brand.<\/span><\/span> Goodjob has created two different brand strategy alternatives.<\/span><\/span> The brand naming strategy was determined and the name work was carried out.<\/span><\/span> After the name work, the visual identity was designed.<\/span><\/span> In addition to all these, a communication strategy roadmap was prepared for the brand.<\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div><\/h6><\/div><\/div><\/div><\/div><\/div>Result<\/h3><\/div><\/div><\/div><\/div><\/div>As a result, a mission was determined for the brand to simplify the IT needs of companies and the motto “IT Simplified” was created. The brand’s value proposition, brand personality and values were determined. A Brand Constitution was created. The brand name ECLIT was created to carry the strategy created. Visual identity, on the other hand, came to life as a visual expression of a mission that simplifies complexity. Most importantly, it was ensured that the whole team continued on the road as a whole and with strong enthusiasm under the new structure after the merger.<\/h6><\/div><\/div><\/div><\/div><\/div>Related Cases<\/h3><\/div><\/div><\/div>Dinamis<\/span>goodjob<\/a><\/span><\/span>2023-08-14T12:01:11+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Palize Breakfast and Delicatessen<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:31:44+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>OtherWayAround<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:05:05+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Doyuyo Chicken<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:37:21+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Has\u00e7elik<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:12:30+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>EMPERA<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:41:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>DOF Robotics<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:17:49+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Eclit<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:21:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Teknosa Preo<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:18:47+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Girsan<\/span>
Brand Consulting<\/a> > Brand Strategy<\/a><\/p>\n<\/div><\/li><\/i><\/span>\nBrand Building<\/a> > Brand Name<\/a><\/p>\n<\/div><\/li><\/i><\/span>\nBrand Building<\/a> > Brand Identity<\/a><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i><\/div><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Problem<\/h3><\/div><\/div><\/div><\/div><\/div>Turkven bought the Pukta and Clonera technology companies and wanted to merge these companies under one roof. In addition to the brand strategy, how the brand would be named after this merger had to be resolved. Moreover, this process had to be concluded very quickly.<\/h6><\/div><\/div><\/div><\/div><\/div>Solution<\/h3><\/div><\/div><\/div><\/div><\/div>\n\u200bLook up details<\/a><\/div>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n556\u00a0\/\u00a05,000<\/span><\/p>\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nTranslation results<\/h2>\n\nTranslation result<\/h3>\n\n\n\n\n<\/div>\n<\/button>star_border<\/span><\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\nOne-on-one in-depth interviews were held with the senior executives of both companies.<\/span><\/span> A well-attended workshop was held to discuss the definitions of the target audience, how the expectations and needs of these audiences differ, and how this will be met with this new brand.<\/span><\/span> Goodjob has created two different brand strategy alternatives.<\/span><\/span> The brand naming strategy was determined and the name work was carried out.<\/span><\/span> After the name work, the visual identity was designed.<\/span><\/span> In addition to all these, a communication strategy roadmap was prepared for the brand.<\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div><\/h6><\/div><\/div><\/div><\/div><\/div>Result<\/h3><\/div><\/div><\/div><\/div><\/div>As a result, a mission was determined for the brand to simplify the IT needs of companies and the motto “IT Simplified” was created. The brand’s value proposition, brand personality and values were determined. A Brand Constitution was created. The brand name ECLIT was created to carry the strategy created. Visual identity, on the other hand, came to life as a visual expression of a mission that simplifies complexity. Most importantly, it was ensured that the whole team continued on the road as a whole and with strong enthusiasm under the new structure after the merger.<\/h6><\/div><\/div><\/div><\/div><\/div>Related Cases<\/h3><\/div><\/div><\/div>Dinamis<\/span>goodjob<\/a><\/span><\/span>2023-08-14T12:01:11+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Palize Breakfast and Delicatessen<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:31:44+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>OtherWayAround<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:05:05+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Doyuyo Chicken<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:37:21+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Has\u00e7elik<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:12:30+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>EMPERA<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:41:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>DOF Robotics<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:17:49+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Eclit<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:21:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Teknosa Preo<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:18:47+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Girsan<\/span>
Brand Building<\/a> > Brand Name<\/a><\/p>\n<\/div><\/li><\/i><\/span>\nBrand Building<\/a> > Brand Identity<\/a><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i><\/div><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Problem<\/h3><\/div><\/div><\/div><\/div><\/div>Turkven bought the Pukta and Clonera technology companies and wanted to merge these companies under one roof. In addition to the brand strategy, how the brand would be named after this merger had to be resolved. Moreover, this process had to be concluded very quickly.<\/h6><\/div><\/div><\/div><\/div><\/div>Solution<\/h3><\/div><\/div><\/div><\/div><\/div>\n\u200bLook up details<\/a><\/div>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n556\u00a0\/\u00a05,000<\/span><\/p>\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nTranslation results<\/h2>\n\nTranslation result<\/h3>\n\n\n\n\n<\/div>\n<\/button>star_border<\/span><\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\nOne-on-one in-depth interviews were held with the senior executives of both companies.<\/span><\/span> A well-attended workshop was held to discuss the definitions of the target audience, how the expectations and needs of these audiences differ, and how this will be met with this new brand.<\/span><\/span> Goodjob has created two different brand strategy alternatives.<\/span><\/span> The brand naming strategy was determined and the name work was carried out.<\/span><\/span> After the name work, the visual identity was designed.<\/span><\/span> In addition to all these, a communication strategy roadmap was prepared for the brand.<\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div><\/h6><\/div><\/div><\/div><\/div><\/div>Result<\/h3><\/div><\/div><\/div><\/div><\/div>As a result, a mission was determined for the brand to simplify the IT needs of companies and the motto “IT Simplified” was created. The brand’s value proposition, brand personality and values were determined. A Brand Constitution was created. The brand name ECLIT was created to carry the strategy created. Visual identity, on the other hand, came to life as a visual expression of a mission that simplifies complexity. Most importantly, it was ensured that the whole team continued on the road as a whole and with strong enthusiasm under the new structure after the merger.<\/h6><\/div><\/div><\/div><\/div><\/div>Related Cases<\/h3><\/div><\/div><\/div>Dinamis<\/span>goodjob<\/a><\/span><\/span>2023-08-14T12:01:11+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Palize Breakfast and Delicatessen<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:31:44+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>OtherWayAround<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:05:05+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Doyuyo Chicken<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:37:21+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Has\u00e7elik<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:12:30+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>EMPERA<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:41:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>DOF Robotics<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:17:49+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Eclit<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:21:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Teknosa Preo<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:18:47+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Girsan<\/span>
Brand Building<\/a> > Brand Identity<\/a><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i><\/div><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Problem<\/h3><\/div><\/div><\/div><\/div><\/div>Turkven bought the Pukta and Clonera technology companies and wanted to merge these companies under one roof. In addition to the brand strategy, how the brand would be named after this merger had to be resolved. Moreover, this process had to be concluded very quickly.<\/h6><\/div><\/div><\/div><\/div><\/div>Solution<\/h3><\/div><\/div><\/div><\/div><\/div>\n\u200bLook up details<\/a><\/div>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n556\u00a0\/\u00a05,000<\/span><\/p>\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nTranslation results<\/h2>\n\nTranslation result<\/h3>\n\n\n\n\n<\/div>\n<\/button>star_border<\/span><\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\nOne-on-one in-depth interviews were held with the senior executives of both companies.<\/span><\/span> A well-attended workshop was held to discuss the definitions of the target audience, how the expectations and needs of these audiences differ, and how this will be met with this new brand.<\/span><\/span> Goodjob has created two different brand strategy alternatives.<\/span><\/span> The brand naming strategy was determined and the name work was carried out.<\/span><\/span> After the name work, the visual identity was designed.<\/span><\/span> In addition to all these, a communication strategy roadmap was prepared for the brand.<\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div><\/h6><\/div><\/div><\/div><\/div><\/div>Result<\/h3><\/div><\/div><\/div><\/div><\/div>As a result, a mission was determined for the brand to simplify the IT needs of companies and the motto “IT Simplified” was created. The brand’s value proposition, brand personality and values were determined. A Brand Constitution was created. The brand name ECLIT was created to carry the strategy created. Visual identity, on the other hand, came to life as a visual expression of a mission that simplifies complexity. Most importantly, it was ensured that the whole team continued on the road as a whole and with strong enthusiasm under the new structure after the merger.<\/h6><\/div><\/div><\/div><\/div><\/div>Related Cases<\/h3><\/div><\/div><\/div>Dinamis<\/span>goodjob<\/a><\/span><\/span>2023-08-14T12:01:11+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Palize Breakfast and Delicatessen<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:31:44+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>OtherWayAround<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:05:05+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Doyuyo Chicken<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:37:21+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Has\u00e7elik<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:12:30+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>EMPERA<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:41:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>DOF Robotics<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:17:49+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Eclit<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:21:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Teknosa Preo<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:18:47+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Girsan<\/span>
556\u00a0\/\u00a05,000<\/span><\/p>\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nTranslation results<\/h2>\n\nTranslation result<\/h3>\n\n\n\n\n<\/div>\n<\/button>star_border<\/span><\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\nOne-on-one in-depth interviews were held with the senior executives of both companies.<\/span><\/span> A well-attended workshop was held to discuss the definitions of the target audience, how the expectations and needs of these audiences differ, and how this will be met with this new brand.<\/span><\/span> Goodjob has created two different brand strategy alternatives.<\/span><\/span> The brand naming strategy was determined and the name work was carried out.<\/span><\/span> After the name work, the visual identity was designed.<\/span><\/span> In addition to all these, a communication strategy roadmap was prepared for the brand.<\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div><\/h6><\/div><\/div><\/div><\/div><\/div>Result<\/h3><\/div><\/div><\/div><\/div><\/div>As a result, a mission was determined for the brand to simplify the IT needs of companies and the motto “IT Simplified” was created. The brand’s value proposition, brand personality and values were determined. A Brand Constitution was created. The brand name ECLIT was created to carry the strategy created. Visual identity, on the other hand, came to life as a visual expression of a mission that simplifies complexity. Most importantly, it was ensured that the whole team continued on the road as a whole and with strong enthusiasm under the new structure after the merger.<\/h6><\/div><\/div><\/div><\/div><\/div>Related Cases<\/h3><\/div><\/div><\/div>Dinamis<\/span>goodjob<\/a><\/span><\/span>2023-08-14T12:01:11+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Palize Breakfast and Delicatessen<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:31:44+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>OtherWayAround<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:05:05+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Doyuyo Chicken<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:37:21+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Has\u00e7elik<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:12:30+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>EMPERA<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:41:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>DOF Robotics<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:17:49+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Eclit<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:21:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Teknosa Preo<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:18:47+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Girsan<\/span>
<\/button>star_border<\/span><\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\nOne-on-one in-depth interviews were held with the senior executives of both companies.<\/span><\/span> A well-attended workshop was held to discuss the definitions of the target audience, how the expectations and needs of these audiences differ, and how this will be met with this new brand.<\/span><\/span> Goodjob has created two different brand strategy alternatives.<\/span><\/span> The brand naming strategy was determined and the name work was carried out.<\/span><\/span> After the name work, the visual identity was designed.<\/span><\/span> In addition to all these, a communication strategy roadmap was prepared for the brand.<\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div><\/h6><\/div><\/div><\/div><\/div><\/div>Result<\/h3><\/div><\/div><\/div><\/div><\/div>As a result, a mission was determined for the brand to simplify the IT needs of companies and the motto “IT Simplified” was created. The brand’s value proposition, brand personality and values were determined. A Brand Constitution was created. The brand name ECLIT was created to carry the strategy created. Visual identity, on the other hand, came to life as a visual expression of a mission that simplifies complexity. Most importantly, it was ensured that the whole team continued on the road as a whole and with strong enthusiasm under the new structure after the merger.<\/h6><\/div><\/div><\/div><\/div><\/div>Related Cases<\/h3><\/div><\/div><\/div>Dinamis<\/span>goodjob<\/a><\/span><\/span>2023-08-14T12:01:11+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Palize Breakfast and Delicatessen<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:31:44+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>OtherWayAround<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:05:05+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Doyuyo Chicken<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:37:21+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Has\u00e7elik<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:12:30+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>EMPERA<\/span>goodjob<\/a><\/span><\/span>2023-08-14T21:41:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>DOF Robotics<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:17:49+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Eclit<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:21:31+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Teknosa Preo<\/span>goodjob<\/a><\/span><\/span>2023-08-14T13:18:47+03:00<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>Girsan<\/span>
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