As a result, the new brand strategy created for the brand, which is the most rooted brand in the refrigeration industry and one of the few manufacturers in Europe, was accepted. In the research, it was revealed that deep freezer users do not expect \u201cFreshness\u201d from the product, and women attribute a meaning to the deep freezer as a treasure chest. In this context, it has been determined that the main concept to be embraced is not “Freshness” but “Preserving valuable things”.<\/p>\n
The studies started to be used in conjunction with the 2016 marketing strategy. A new advertising campaign was prepared and published. With the new commercial film, U\u011fur Cooling has achieved a new and strong brand strategy.<\/p><\/h6><\/div>